Are You The Boss? Nervous Creating A Blog? SugarSync CEO Blog & 7 Tips To Start

One of the best reading I like to do is read the personal insight from executives. Be it theNY Times story about Sheryl Sandberg (CFO of Facebook) or Onward by Starbucks CEO Howard Shultz – I’ve learned so much by reading stories and insights from executives who I might be able to learn from.

Blogs are a great way for executives to come out of the corporate shell and talk directly to their customers. I know Pamela O’Hara of BatchBook does this in her blog as do many other executives.

Over the weekend I was reading the blog of SugarSync’s CEO Laura Yecies and I like it.

I like the header graphic, her photo is nicely placed and she’s writing from her heart about a variety of topics.

There are many ways companies can build relationships with customers, publishing a blog, from the CEO (and other executives) is one way to build a relationship.

Her blog shares some of the business blogs she reads and gives a glimpse into her person life – like a blog she reads about being over 40.

If you’re an executive of a company (especially a company with employees and lots of customers) her’s a few tips to help you write the perfect blog:

  • Put your photo in it – a nice one
  • Write, right from the heart
  • Be yourself
  • Don’t just write about your business, share some of your personal life
  • Highlight your customers
  • Don’t write something that could be offensive to most people
  • Don’t write something that you could regret later on

 

 

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook