One of the best reading I like to do is read the personal insight from executives. Be it theNY Times story about Sheryl Sandberg (CFO of Facebook) or Onward by Starbucks CEO Howard Shultz – I’ve learned so much by reading stories and insights from executives who I might be able to learn from.
Blogs are a great way for executives to come out of the corporate shell and talk directly to their customers. I know Pamela O’Hara of BatchBook does this in her blog as do many other executives.
Over the weekend I was reading the blog of SugarSync’s CEO Laura Yecies and I like it.
I like the header graphic, her photo is nicely placed and she’s writing from her heart about a variety of topics.
There are many ways companies can build relationships with customers, publishing a blog, from the CEO (and other executives) is one way to build a relationship.
Her blog shares some of the business blogs she reads and gives a glimpse into her person life – like a blog she reads about being over 40.
If you’re an executive of a company (especially a company with employees and lots of customers) her’s a few tips to help you write the perfect blog:
- Put your photo in it – a nice one
- Write, right from the heart
- Be yourself
- Don’t just write about your business, share some of your personal life
- Highlight your customers
- Don’t write something that could be offensive to most people
- Don’t write something that you could regret later on