Amazon.com has an almost unlimited amount of storage space it rents to anyone for very little cost. Google has a vast array of free and/or very low cost services that you can tap into for collaboration and communication (and more).
Facebook has lots to offer you as well – beyond chatting with your friends and sharing photos of the company picnic.
Facebook is a platform that enables you to manage user registration, connect customers and so much more. It takes a bit of knowing about Facebook and working with a programmer to leverage all the assets that Facebook is readily making available.
Jay Goltz (NY Times blogger and owner of several Chicago businesses and recent speaker of the Small Business Technology Tour) speaks how in the same way that he’s invested serious dollars into building his brick and mortar businesses, he’s also investing serious dollars into building his online businesses.
What about you? It’s way past time to dip your toe into the world of online commerce and communication and time to thoughtfully jump straight in.
One huge component of the online world is Faceobook.
Here’s a few ways your business can leverage Facebook
- All of your customers are on Facebook – connect with them on Facebook beyond just photos. Build an entire extension of your business on Facebook and dedicate staff to “work” on Facebook
- Facebook enables your web site to register users and manage their comments – through Facebook
- Consider building apps (fun or serious) that can serve as extensions of your business
- Take your Facebook business page to new levels by using 3rd party apps to add functionality to it
- Use Facebook to precisely find and target potential customers through advertising. (Orabrush has done this quite well and will be speaking about it at the 7th Annual Small Business Summit NYC)
There are almost 1 billion users in Facebook – it makes sense to leverage the platform and user base for your business.
To further stoke things along, Facebook has a program for seed funds, allowing their social media gurus to get an advanced peak at Facebook initiatives.
For start-ups, it can be easier to create a company that relies on Facebook’s roughly 845 million members, rather than build a user base of their own. In the past, entrepreneurs might have built a competing social network or used Facebook as a tool to drive traffic to their own sites.
But Facebook must walk the line between allowing companies broad and unfiltered access to Facebook users, while not exposing those users to a flood of pitches from developers (Facebook’s version of “spam”). The company also has faced past developer complaints that it still acts like a start-up in many ways, without clear policies or guidelines for what is considered spam.
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