Ramon Ray’s 16 Best Technologies for Small Business in 2012

In order to operate your business successfully there are several components that need to work and work well. Below, I have listed some of my favorite technology and resources to efficiently run your small business. There are probably 20 – 30 more technologies that I did not mention, please add your favorite tools in the comments.

This post first appeared on Wasp Bar Code’s blog and you’ll have to check out their blog to read the full posts.

1. Product
The product you have is important – critical. Is the product the right product that people want? Is it priced right? One way to test the market for your product is to build a web site (low cost) and see if you can even get one buy for the product. Bill Gross of Idea Labs did this when he started Cars.com

2. The Team
The team you have in place for the overall execution of your company is one of the most essential components to ensuring you have the right people in place. I have been pretty successful in using Elanceto find members for my virtual team. These virtual team members can then be converted to full-time paid employees when the time comes.

3. Online Content
Marketing your product is essential and there are so many great ways you can market your product at very low cost, and this is the bulk of the insight I want to share with you today.

Email marketing, by some, is being touted as old or out-of-fashion. Trust me, your FIRST action should be to create an email newsletter that you can send on a regular basis to your customers and prospective customers. In fact, you should segment your newsletter (or have more than one) for your various major products and customer types.

These are three great email newsletter-marketing companies.

This post first appeared on Wasp Bar Code’s blog and you’ll have to check out their blog to read the full posts.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook