Survey Tool – Making Surveys Fun, Accurate and Affordable

These days companies of all sizes and product types are asking their customers (current and potential) to take surveys.  Now that you can do them over the web and not have to pay thousands of dollars, surveys are often used to gain knowledge and perspective about your business.

So when you think about it, there appear to be two types of the surveys.  The super expensive ones  that will surely offer you accurate answers and insight but costs an arm and a leg (to the tune of   $40,000 to $80,000). On the other end of the spectrum there are the free surveys – which might offer some insight but are limited in functionality.

And there is SurveyTool – that allows you to collect valuable feedback from employees, customers, and users.  SurveyTool offers free professional templates which will aid you in asking the right types of questions (e.g.: you don’t want to bias the answer by the question), you ask the right questions and start collecting information as quickly as possible.

You can find a full description of  SurveyTool on – which is the largest independent online business sofwtare marketplace.


SurveyTool moves past the outdated text and button style of other survey sites and make use of JavaScript to give your customers a simpler experience.

SurveyTool has multiple predefined templates, survey type choices and skip logic options at each step to help define and design your survey. In simple terms, this means that the survey can automatically route respondents to different questions based on their responses. (e.g.:  if you answered yes to any of the above questions, please answer the following…)

SurveyTool also offers you the opportunity to tailor your audience (teens, adults, older or younger adults,  etc.) as well as allows you to create your survey in a Word document first and then upload it directly to the website.  When it comes to analysis, SurveyTool’s site boasts an automatic graphing of your data in addition to exports of your data as a PDF, Excel,or CSV file.

And then there are the social media surveys, which allows you to conduct surveys through sites such as Facebook and Twitter. In addition, you can add rewards for customers to entice them complete your surveys.  This feature enables you to provide attachments such as a coupon code for users who complete your survey. The survey can be tweeted directly from the website or integrated with your Facebook page to accomplish the same goal.  SurveyTool also comes with website integration, which makes it easier for you to promote your company’s site and/or blog within the survey.

The cost of SurveyTool is affordable, the basic account is always free and the premium accounts are based around scaling your survey needs at a price.  So you might want to take a gander – as SurveyTool is a viable solution for small to mid-sized businesses that want to use online survey software to gain insight from their customers.


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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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