Tech Thursday (Feb 23)- AT&T Poll, HP Z1, Nimble 2.0, Roost App, Software Trends


AT&T Poll Says Use of Tablets, 4G Devices, GPS Navigation Mobile Apps on the Rise Among Small Businesses

HP Introduces World’s First 27-inch All-in-One Workstation

Nimble Leads Small Businesses into the New Social CRM Age with Nimble 2.0

VerticalResponse Launches Mobile App for Social Media Marketing

Capterra Report Uncovers Business Software Trends


AT&T Poll Says Use of Tablets, 4G Devices, GPS Navigation Mobile Apps on the Rise Among Small Businesses


– Small Businesses in Dallas and Washington D.C. Rank Highest in ‘WiQ’ Among Markets Surveyed-


Dallas, Texas, February 15, 2012When it comes to technology, small businesses continue to ratchet up their use of emerging wireless solutions, including tablet computers, 4G devices, and GPS navigation mobile apps. This according to the just-released 2012 AT&T* Small Business Technology Poll**. More specifically, the national survey of small businesses revealed the following:

Mobile Applications:

  • Almost one-third (30%) of small businesses surveyed use mobile apps for their business, with key reasons being to save time, increase productivity and reduce costs.
  • Mobile apps are gaining in importance for small businesses that use them, with half (50%) saying they could not survive – or it would be a major challenge to survive – without mobile apps, a 31% jump over the past year.
  • Of small businesses using mobile apps, GPS navigation and mapping are by far the most popular with 80% of business owners using them, followed by location-based services (44%) and social media marketing (42%).

General Wireless Technologies:

  • Nearly all small businesses (96%) surveyed use wireless technologies in their operations, with almost two-thirds (63%) indicating that they could not survive — or it would be a major challenge to survive — without wireless technologies.
  • More than four in 10 (43%) small businesses surveyed report all of their employees use wireless devices or technologies to work away from the office, a nearly 80% jump from three years ago.
  • Despite being a relatively new technology, two-thirds (67%) of small businesses surveyed indicate that they use tablet computers, up from 57% a year ago.
  • By end of 2012, some 50% of small businesses surveyed expect to have all their employees using wireless technologies to work away from the office.


  • 85% of small businesses reported using smartphones for their operations, up from 80% last year and more than double the usage five years ago (42%).
  • 4G Devices***
    • One third of smartphones used by small businesses for business purposes are 4G.
    • Nearly nine in 10 (86%) of the businesses using 4G smartphones are satisfied with the speed.
    • Of those who don’t have 4G devices, more than one-third (35%) report that they expect to purchase 4G smartphones within the next year, and more than half (54%) within the next two years.
  • Keypads:
    • 50% of small businesses indicated that touchscreen is the predominant type of keypad in their operations, followed by traditional QWERTY keypads at 21%.
    • 21% indicated that their businesses use both types of smartphone keypads.

An animated video of the full survey and results can be viewed here


HP Introduces World’s First 27-inch All-in-One Workstation



– Introducing Power Without The Tower –




LAS VEGAS, Feb. 14, 2012 — HP today unveiled the world’s first all-in-one workstation with a 27-inch diagonal display.

Designed like no other, the display of the new HP Z1 Workstation snaps open so users can easily swap out parts and make upgrades without any tools required.

The HP Z1 combines a sleek industrial design with accelerated performance featuring Intel® Xeon® processors, NVIDIA, support for more than 1 billion colors and HP’s world-class reliability.

Built for computer-aided design, digital media and entertainment professionals, the HP Z1 provides blazingly fast rendering and performance. It offers a full range of workstation-class graphics cards and processors, and is thoroughly tested and certified to work with today’s leading industry applications.

Whether it’s an engineer creating 3-D components, an architect designing buildings or a videographer editing event footage, the HP Z1 gives creative professionals the power they need to bring ideas to life faster.

Workstation Performance Without Compromise

  • Features professional NVIDIA Quadro graphics, ECC memory, quad-core Intel Xeon processors, independent software vendor solutions and whisper-quiet acoustics.
  • Tool-less chassis
  • Workstation-class storage
  • Professional 27-inch display
  • High-fidelity audio
  • HD Webcam
  • HP Remote Graphics Software
  • HP Performance Advisor

Pricing and Availability
The new HP Z1 Workstation is expected to be available worldwide in April. Pricing starts at $1899.00 in the United States.

Additional information is available at


Nimble Leads Small Businesses into the New Social CRM Age with Nimble 2.0

– Now with social discovery, dynamic engagement and marketing integration –


Santa Monica, CA – Feb. 14, 2012 – Nimble, the award-winning Social Business Platform, today announced that it has launched Nimble 2.0, the most social CRM platform on the market today. Nimble was designed entirely with social engagement in mind and is the first social business platform that empowers companies to get closer to their customers through listening and engagement, helping them turn their social communities into customers for life.

Over the past year, Nimble has listened to the feedback of its community – many of whom are on the forefront of Social Business adoption – and incorporated it into Nimble 2.0 to make it easier, smarter and more flexible. New enhanced features such as social discovery, improved usability and marketing integration have all been added to the product.

What’s New in Nimble 2.0? 
Nimble 2.0 takes Social Business to the next level, adding social notifications and discovery and empowering socially aware companies to stay top-of-mind with customers. It also contains key new user enhancements and marketing features to boost outreach. Screenshots can be found here.

Social Discovery 
Nimble extends its Social Business platform with key social engagement features, including support for Facebook business pages and Google+ support. These features are designed to enable companies to listen and engage their customers while tracking and capturing real-time data when fans interact on social streams. Nimble’s new unified social notification consolidates all the likes, comments, friend invites and other social interactions from LinkedIn, Twitter, Facebook and Google+. Now users don’t have to go to five separate tabs to engage. These powerful new features combined with alerts on birthdays, promotions and job changes in a daily email notification keep Nimble users more connected than ever to their contacts.

At the heart of Nimble is the contact record – the embodiment of the relationship with the customer. Nimble contacts have an all new improved user interface which effortlessly pulls together all related messages, activities, and deals, and includes the contact’s live social stream. Nimble has also added custom fields and tabs to support the unique ways our customers relate to their contacts. In addition, Nimble has boosted usability throughout the application with improved navigation and better data importing tools.

Marketing Integration 
Nimble now makes it easier to capture information and interact with customers through integration with HubSpot, a leading Social Marketing platform. The combination of Nimble and HubSpot allows closed-loop marketing. Now sales teams can contact the right lead at the right time with little or no effort and see significantly improved marketing ROI.

Pricing & Availability 
Nimble is free for standalone personal users. Business and multi-users can sign up for Nimble at $15 per user per month. Nimble is available online at or via our network of solution partners worldwide.





– New iOS app lets small businesses easily manage social media efforts on the go –


SAN FRANCISCO – Feb. 15, 2012 – VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing, today announced the launch of the iOS mobile application for its Roost by VerticalResponse social media marketing platform.

Roost by VerticalResponse enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform’s most popular features, no matter where they are.

The app is free and available now at the Apple iTunes Store.

With the Roost by VerticalResponse mobile app, users can:

  • Post status updates or photos (taken with the phone’s camera) to a Facebook Personal Profile, Facebook Business Page, Twitter account and/or LinkedIn account. The status update can be sent immediately, scheduled for a later date or added to an existing campaign.
  • Categorize posts by attaching them to a campaign name, for easy tracking and management.
  • Get a quick overview of all posts sent or scheduled via the “My Posts” page.
  • Obtain more detailed analytics on individual posts, including the proprietary Roost Engagement Score as well as the number of impressions, likes, shares, comments and clicks.

Because the mobile app was designed to complement the full Roost by VerticalResponse social media marketing toolkit for small businesses, users need an account before they can access the mobile app. Set up a free account by going to


Capterra Report Uncovers Business Software Trends



– Millions of Buyers Can’t Be Wrong When It Comes to Software –



Arlington Virginia (PRWEB) – February 14, 2012Capterra, an online service that connects buyers and sellers of business software, has released new information on software buying trends based on the millions of searches performed on its website in 2011. According to the report:

  • 75% of buyers came from companies with less than 50 employees.
  • Windows remains the most popular platform (requested 49% of the time), despite the growth of web-based software as an alternative.
  • The larger the business, the more likely they are to consider web-based solutions; the same trend applies as the number of users increases.

Comparing 2011 to the previous year, searches for web-based solutions grew by 2% and searches for Mac solutions grew by 10%, while requests for Linux/Unix software decreased year-over-year.

Capterra CEO, Michael Ortner, says this data debunks the idea that web-based software isn’t as robust. “As more companies move to SaaS solutions, we hear more success stories. People used to be worried about uptime and security, but when other businesses weren’t reporting these problems, they became more willing to give it a try.”

Ortner also points out that the power small businesses have on the software industry cannot be ignored. Most businesses are small or very small, and that helps keep Windows and Mac-based solutions going strong. But, despite SaaS growth, installed solutions continue to dominate in larger companies.

“A lot of people don’t care one way or another. They’re really looking for something user-friendly with the functionality they need and a price within their budget. It’ll be interesting to see how these numbers change over the next several years.”

For a closer look at the results of this study, Capterra has published the full list of 2011 software buying trends on their site.



About Carolyn Crummey

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.