Facebook Business Pages: To Customize Or Not? That Is The Question!

You all know that Facebook Pages are a great way of promoting your company, services or products. If you want even better experience and communication with your customers and fans, you’ll probably hire a community manager to help you out, both in everyday tasks and in a particular one – customizing your Facebook page.

Why would you want to customize your Facebook page? First of all, it’s all about being somewhat different from you competition; if every Facebook page used a default design it would be hard to differentiate them. This might help if you’re just wanting  to get some fans, build up the numbers etc., however, if you’re planning on having a real community, you’ll have to put some effort in your page.

Pagemodo can help you with that. It enables small businesses to quickly design and publish a great Facebook page – for free! You don’t have to hire a designer or a developer to get a stunning page, nor do you have to have strong technical skills. Pagemodo comes with some awesome, customizable templates that will captivate your Facebook visitors and turn them into a fan and even a customer. You want to have a slideshow on your page? A video, contact form, map, or some other stuff for your fans? Pagemodo can handle it all.

Since the launch in 2010, Pagemodo has served over 350,000 small businesses which published over 400,000 custom Facebook Pages and there are over 10 million users per month that view a Pagemodo-made Facebook Page. Impressive, right?

We talked with Rick Todd from Pagemodo and this is what he thinks about the success of this service:

“Pagemodo is unique among the Facebook fan page builders because we’ve specifically designed it for small businesses (particularly those with less than 5 employees). Many of our competitors tailor their product towards big businesses, and that makes it harder for people to use. That’s probably the biggest reason why we are the most popular app in this area according to Inside Facebook.”

Often you’ll need to give out some coupons for your fans and Pagemodo can help you with that too, so you can carry out your social media plans without any distractions with the technicalities. It just works. Even with the new Timeline layout for Pages.

Pagemodo isn’t the only service which can help you with your pages. Let’s check out some other ones and see what they have to offer!

Tabfusion is a small scale studio which creates many different Facebook apps that are designed to integrate with other sites, so you can easily display your YouTube channel on your page if you want to. You can choose which app you need and it will cost you only $20/year, or you could invest $200/year and get access to every app in their portfolio.

Social Candy can add promotions which will be visible only to your fans and among other things, it has a shopping cart implementation, so if you’re a webshop or a freelance artist, you can create a Facebook webshop in just a few clicks. Of course, everything can be nicely designed; a rich template library is taking care of this.

Short Stack provides all the contest and sweepstakes you can think of, newsletter subscriptions, scheduling and more. However, its main advantage to other tools is that it’s actually a platform great for agencies or freelancers with a bunch of clients. You can use single account to manage a lot of clients, collaborate with your team and export all the data you need in an Excel file.

Wildfire App is one of the most powerful application suites for your Facebook page and other social networks as well. It allows you to easily build any kind of user engagement activity and track its success, while branding the page to fit your needs and your brands visual guidelines.

The choice is yours; you can keep the default page and hope for the best, but we all know that you don’t get a second chance for the first impression. Make your page stand out with social tools and you’ll have a lot more time to engage with your fans, instead of wasting time and money trying to get them to you.

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Nikola

Nikola is a simple geek from Croatia. In his previous life, he used to work as an IT journalist with articles published at TNW. Follow Nikola on Twitter, Facebook or Google+.

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