27-year-old billionaire Mark Zuckerberg probably feels you have to constantly change to stay ahead of competitors. Mark probably has nightmares about Facebook making the same mistakes as MySpace, then sinking like the Titanic.
For businesses, changes on Facebook means changing your marketing strategy.
That is why many will have to be dragged into converting to Facebook’s new Timeline on March 30th.
Facebook has assured us citizens that everything with Timeline has been “well-researched.” However, we know after any major Facebook change, major tweeks always follow. Heck, even geniuses don’t know everything!
Regardless of Facebook’s changes, demands of your business marketing and social campaigns go on.
To continue to be successful on Facebook, here are 5 tips from Constant Contact:
- PICK THE RIGHT IMAGE: The first impression customers will see on your Timeline is your cover photo. It should be dynamic and represent what your business is all about. Is your company “very straight-laced” or “warm & fuzzy?” That cover photo should reflect how you want potential customers to see your company. The perfect cover photo sets the right tone for the opening conversation with your future customer.
- ADD MILESTONES TO YOUR TIMELINE: Your company’s entire history can be included on Timeline. When someone visits your page, they can scroll easily through the high points of your business.
- TIMELINE NO LONGER FEATURES POSTS: With Timeline, visitors to your page now get your whole story. Timeline features your “About” section more prominently, so you pay more attention what you write there.
- POSITIONING YOUR CAMPAIGN: With Timeline, you can position your marketing or social campaigns front & center. It’s easy to pin a promotional post at the top of Timeline. At the top right of your post box, select “pin to top,” then click to edit a specific post.
- CHANGE NAME & IMAGE OF YOUR CAMPAIGN: Open the Administrator panel, click “Manage,” then “Edit Page. Go to “Page Settings,” “Apps” & “Edit Settings.” There, you can change your custom tab name and image.
If the above information blows your mind, your Facebook campaigns can be organized, edited, scheduled and published via Constant Contact
With Timeline, your default landing tabs for 1st time visitors will change. Actually, only 10% of visitors to your fan page come from “Like-Gating.” Most come because you’ve promoted an offer via email or through your social postings.
With Timeline, the hope is you’ll be better able to Like-Gate your offers and exclusive content.
Remember, your business goal is not to just attract visitors to your Facebook page, but to convert visitors into fans and then, possibly, customers.
Change is always a pain in the butt. We human beings love to have a “comfort zone” where we feel we are “masters of our universe.” Alas, that “comfort zone” never lasts too long.
So, get ready for the new Facebook Timeline, just please don’t get too comfortable.
Tonight, Mark Zuckerberg will probably dream a new bag of tricks for Facebook 2013!