Partnerships are very important to all businesses and they surely are important to Intuit.
At SXSW Interactive I spoke with Alex Barnett, who heads Intuit’s Partner Program whose mission is to nurture developers to write applications (apps) that work seemlessly with Intuit products – especially Quickbooks.
Alex told me that Intuit can’t do everything on their own – hence partnerships are so critical.
He mission is to help developers grow (make money), leverage Intuit’s large customer base and whatever else he can do to ensure their relationship with Intuit is a win-win-win whose end results all benefits customers.
URL is here – http://www.youtube.com/watch?v=UNTeyLC44sU