As the 20th century progressed, newspapers made way for radio and radio made way for television.
Then, television made way for cable, then cable made way for the Internet.
In the early 21st century, the Internet is the only medium for a small business to promote itself to a worldwide audience.
However, marketing your small business on the Internet is more that just putting up a web page. You have to use the Internet and all its firepower so your message can be heard.
Your small business can not maximize its potential without a smart Internet business marketing plan. Just like bees go with honey and politicians go with money, email marketing goes with social media.
Today, small or mid-sized businesses can’t be successful just using social media without email marketing.
VerticalResponse recently surveyed 3,116 of their active customers regarding social media and email marketing. This VerticalResponse survey is the first in their series of surveys on the subject.
According to their survey, Small businesses that combined email & social media marketing services experienced a 28% higher open rate than companies who didn’t. VerticalResponse also found that the Top 5 industries who employed this method of internet marketing and experienced the higher open rates were:
- Music: Average Open Rate – 32.1%
- Consumer Electronics: Average Open Rate – 31.%
- Financial Services: Average Open Rate – 22.6
- Motion Pictures & Film: Average Open Rate – 21.9%
- Graphic Design: Average Open Rate – 21.3%
These small businesses use VerticalResponse’s email marketing service and Roost, their social media marketing division.
Roost helps small businesses to manage their social media marketing campaign from one convenient dashboard. Small businesses can quickly create, schedule, manage & measure all of their services on their own. These small businesses’ results were compared against small businesses who only used VerticalResponse’s email marketing. The survey also found that the Top 5 Industries who use both email marketing and social media were:
- Real Estate
- Marketing & Advertising
- Health & Wellness
VerticalResponse CEO Janine Popick stated, “This is really compelling evidence showing those who combine email marketing and social media obtain greater results from their campaigns, especially among small and mid-sized businesses that represent the majority of our customer base. The numbers clearly show that those who broadcast content across multiple online touch points are getting a lot more engagement than those who don’t.”
Today, the successful secret to marketing your small business is by combining your email and social media marketing campaign. But, how long will this formula continue to be successful?
As history has taught us, the platform for marketing your small business always changes. In 400-years, we’ve moved from newspapers to radio to television to cable to the Internet. In the past 20-years, mass media has changed faster than the previous 380-years.
Watch out, the next marketing platform for your small business will probably include marketing to your smartphone.