Tech Thursday (3/1): Motorola Mobilty, eVoice Android App, New eFax App Feature, Constant Contact Event Planner Survey, WeCommerce from Verizon


Motorola Mobility Now Making it Easier than Ever for Business Users to Switch to Android

eVoice® Launches New VoIP Mobile App for Android® 

eFax® iPhone App Now Offers Optimized Digitized Signature

Constant Contact Survey Reveals Social Media is a Critical Marketing Tool for Event Planners

Verizon Small Business Group  – WeCommerce


Motorola Mobility Now Making it Easier than Ever for Business Users to Switch to Android


– Company launching new trade-in program and offering dedicated MotoAssist IT service with new Business Ready smartphone purchases-

LIBERTYVILLE, Ill. – Feb. 27, 2012 – Business users who are looking to trade in their old smartphone and bring an Android-based device to work now have a more compelling reason than ever to make the leap, with Motorola Mobility’s new program designed to help professional consumers – or “prosumers” — make the switch. Starting tomorrow, the company will be offering up to $200 cash back for a consumer’s old device when a Motorola Business Ready smartphone is purchased, providing an instant online quote, pre-paid shipping label, and payment within four to six weeks of receipt. In addition, Motorola Mobility will be offering the MotoAssist™ IT service to give business users access to IT professionals who can help set up accounts, transfer contacts seamlessly, and even work directly with corporate IT departments.

The new program will go live on Tuesday, Feb. 28th at


eVoice® Launches New VoIP Mobile App for Android®


– Mobile app allows entrepreneurs to professionally conduct business on their personal Android devices without using carrier plan minutes –


LOS ANGELES, CA, February 22, 2012 –eVoice®, a “Radically Better Phone Number” and brand of technology leader j2 Global, Inc. (NASDAQ: JCOM), today announced availability of its latest mobile application for Android® devices. The eVoice Mobile App integrates advanced business features into popular phones and tablets, helping ensure that business calls answered on personal devices are answered and managed professionally without using minutes from the user’s cellular plan. eVoice is online

The eVoice Mobile App allows owners of iOS and Android devices to make and receive phone calls via a WiFi connection or a 3G/4G network using VoIP, effectively transforming any mobile device into a multi-purpose business phone system while saving valuable cellular minutes and reducing dropped or poor quality phone calls.

Features include:

         Make and receive phone calls via a WiFi connection or 3G/4G network using VoIP

         Intercom connection to other eVoice extensions using VoIP

         24/7 auto attendant to professionally answer and route inbound calls

         Transfer calls to another destination

         Record calls with one touch (must subscribe to call recording to initiate*)

         Enhanced voice mail service with transcriptions and audio files sent to email or text

         Advanced call handling features including call screening

A new Intercom feature provides a simple way for eVoice customers to instantly communicate with their most important contacts. By assigning extensions to employees, business contacts, or even family members, eVoice users can communicate with these contacts without using any of their eVoice or mobile carrier minutes.

In addition, through the use of WiFi instead of reliance on a cellular network, the new eVoice Mobile App can help reduce dropped calls in environments notorious for poor connectivity such as the subway, a train, basement office or a rural home office. Many of these locations often have good WiFi connections even when 3G/4G networks are unavailable. Making VoIP calls over a more robust WiFi connection helps eliminate dropped or unclear calls. 

eVoice Lets One Phone Perform Double Duty

Already available on the iPhone®, iPad®and iPod® touch, the eVoice® Mobile App release for the Android allows small businesses to conduct business in a professional manner on virtually any personal device. By making it easy to delineate between personal and business calls, users can keep their personal phone number private by maintaining a separate eVoice line for business use on the same device.

“Our mobile phones are becoming our only phones, used for both personal and business calls.  The new eVoice app makes it easy to get the best of both worlds,” said Mike Pugh, vice president, marketing for j2 Global. “eVoice brings all of the features you expect from a big business phone system to your mobile device, without exposing your personal phone number or using your mobile minutes.”

The eVoice Mobile App for Android is free to download here and use immediately with a subscription to eVoice. With a six-month free trial offer, eVoice makes it easier than ever for individuals, entrepreneurs and small businesses to be more professional, efficient and mobile.


eFax® iPhone App Now Offers Optimized Digitized Signature


– Business professionals benefit from unparalleled image quality and the convenience to sign and fax documents while on the go –

LOS ANGELES, CA, February 2012 – eFax®, a provider of cloud-based fax services since 1995 and a brand of j2 Global, Inc. (NASDAQ: JCOM), today announced its iPhone® app now includes the ability to integrate digitized signatures into documents for fax and email. The free app offers the most enhanced graphics capabilities to eFax subscribers wanting to sign, authorize and approve documents on a smartphone.

Businesses are constantly searching for ways to be more efficient. The free iPhone app for eFax offers mobile business professionals the ability to manage their documents quickly and conveniently, without being reliant on access to a computer or printer. Rather than holding up the momentum of business while away from their desks, eFax users can now drop digitized signatures onto all kinds of documents including time sheets, expense reports and invoices without having to return to a desk to print, sign and forward paper documents.  Paper or electronic documents that need a signature can be faxed to a user’s own eFax account through email, the web, or even the iPhone camera to add a digitized signature in a snap. The approved document can then be sent along via email or fax.

In addition to digitized signature, the enhanced eFax iPhone app brings a host of mobile faxing capabilities to the popular iPhone, including the ability to:

  • Create and send faxes: take photos of documents and the app will enhance the images, combine them, and fax them out just like a fax machine.
  • View and search faxes: quickly view and search all received faxes. Faxes are converted to searchable documents using optical character recognition technology, allowing them to be acted upon anywhere, anytime.
  • Use cover sheets and contact lists: create customized fax cover sheets and use the iPhone contact list to easily populate them.
  • Tag and archive faxes: add search tags to individual faxes and archive them for convenient access later.
  • Send documents by email: send enhanced documents created by the app as email attachments.

eFax is a pioneer in the fax business, with a string of technology and business firsts dating back to 1988. Twenty-two years after its start, eFax remains an important communications tool for individuals and companies of all sizes, from sole proprietors with a single fax number to Fortune 500 companies with thousands of fax numbers.


Constant Contact Survey Reveals Social Media is a Critical Marketing Tool for Event Planners; Usage Expected to Increase


– Findings indicate social media marketing complements other event marketing tools –

WALTHAM, Mass.—February 14, 2012—A new survey from Constant Contact®, Inc. (NASDAQ: CTCT) finds that social media marketing has become a critical marketing tool for small businesses and nonprofits planning events, with 77% of event planners currently using social media to market their events, and another 14% planning to do so in the next year.

The survey also reports that event planners still rely heavily on email marketing, online event marketing  tools, websites, and print advertising to promote their events, indicating that traditional forms of event marketing still play an essential role in promoting an event.

Social Media Marketing Increasingly Important for Events
A full 78% of survey respondents believe that social media is an important marketing tool for their events. Roughly the same percent (77%) currently use social media to market and/or promote their events (advertise or engage on Facebook® or Twitter®, responding to posts in online social forums, etc.) and another 14% plan to do so in the next year. In addition, the vast majority of respondents using social media said their social media efforts to market events will increase in the next year (81%), with the remainder reporting that their level of usage will remain the same.

Forty-six percent of respondents have at least an initial plan for their social media marketing efforts, and another 10% report having a thorough and refined social media strategy. Those that do not yet have a plan see the value in creating one: 34% stated that they were beginning to think about creating one, and while another 9% believe they should start. 

“Event marketing has evolved. It’s no longer just direct mail invitations, phone calls and simply hoping that people will come,” said Chris Litster, vice president and general manager of event marketing for Constant Contact. “Now, it’s social media conversations, real-time communication and online video—true engagement across platforms to create a holistic event experience from start to finish.”

Forms and Uses of Social Media for Events
Facebook is the most popular form of social media; of those using social media to market their events, 89% report using Facebook, followed by Twitter (66%) and LinkedIn® (54%). Reliance on Twitter and LinkedIn appears to be growing, however. Eight percent plan to start using Facebook to promote events within the next year, while 13% plan to use Twitter and 20% plan to use LinkedIn. Eighty-five percent of respondents using social media have a Facebook fan page for their organization, and another 11% plan to create one soon.

Social Media Marketing Complements Other Event Marketing Tools
With social media efforts growing, the effectiveness of other marketing tools to promote events remains strong. Email marketing is ranked the most effective of these tools (91%), followed closely by online event marketing/management tools (85%), websites (77%), and print advertising (69%).

These findings suggest that social media marketing is complementary and additive, rather than a replacement to more “traditional” event promotion tactics.


Verizon Small Business Group Launches WeCommerce


– Verizon Brings Small Businesses Together On Their New WeCommerce Site – 


Verizon’s Small Business group will launch a new service that once again focuses on support for America’s small business owners.  More accurately, it’s aimed at helping small business owners to help each other.  It’s called WeCommerce, and can be found on Verizon’s Small Business page on Facebook at

WeCommerce is designed to help small business owners grow their businesses and can actually help to lower some overhead expenses, as well.  This can be accomplished two ways:

  1. By offering their products, services and/or discounts to each other (the old fashioned “bartering” is alive and well on today’s Internet)
  2. Teaming up with a parallel company and offering joint services, sales leads, etc., to each other’s customer and prospect lists.  

It all starts by creating a profile and a little thought behind the types of services a small business owner is seeking from others and/or willing to provide.  At any time, the user’s profile and offer information can be updated to add or make changes.

Once the business profile is created, a small business owner can explore the site to review other business profiles, respond to posted offers, or introduce themselves to fellow owners and propose a joint venture.  Depending on the types of services and offers being posted and solicited, transactions between owners can happen across the street, across the town, and even across the country!  

Here is a (fictional) example of the site’s possibilities:

Gary owns a website design company and needs a birthday cake and desserts for his wife’s surprise birthday party.  Terrie owns a bakery in Gary’s town.  She needs a new logo and help updating her three-year old website.  After chatting on WeCommerce, they’re meeting next Monday to put the “icing on the cake”!

Verizon’s WeCommerce application is free and user-friendly!  And, you don’t need to be a Verizon small business customer to join – this platform is open to all SMBs across the country. 


About Carolyn Crummey

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.