Tech Thursday (3/8): Laplink SafeErase, New Polycom Handsets, Social Media: A Vital Part of Company Strategy

Laplink SafeErase


New Polycom Handsets


Social Media: Vital to Company Strategy



New Study Demonstrates Risk of Data and Identity Theft Still Misunderstood and On the Rise


 Laplink® found that as many as 85% of previously owned storage devices are not securely erased, allowing sensitive information to easily be recovered by the new owner –

BELLEVUE, Wash. – Feb. 22, 2012 – Laplink Software, Inc. today released a report that raised significant concerns in privacy security for users of PCs, smartphones, tablets, cameras and other devices.

The study, co-authored and conducted by Laplink and O&O Software GmbH, analyzed a sample of 160 randomly purchased hard drives and memory storage previously used in PCs, cameras and smartphones. By simply un-erasing data with commercially available tools, and without any special hardware, close to 53,000 digital pictures and 4,500 documents were recovered from the memory storage devices. Of the 160 devices, 85% were not securely erased and data could easily be recovered while 15% were either physically defective or securely erased. Although many of the files recovered seemed harmless, some included very sensitive information such as private pictures, sensitive documents, legal certificates and other personal information.

“Users of any memory storing device (computers, cameras, smartphones, etc.) are at constant risk of privacy and identity invasion,” said Laplink CEO Thomas Koll. “Users often feel a false sense of security because they use an encrypted browser and security software as well as delete files that are no longer needed. However, when deleting files, users don’t realize that simply dragging files to the recycle bin or trash isn’t enough. They need to use software that is specially designed to securely erase their sensitive data to be certain it cannot be recovered.”

With the increasing cases of privacy breaches, data theft and identity theft, it has become more important that users of memory storing devices (especially PCs) are better educated to protect themselves. One of the most important and effective protection methods is to securely and permanently erase their sensitive information.

Laplink SafeErase™ provides safe and complete deletion of confidential data. By utilizing six government recommended deletion methods, it ensures that sensitive information cannot be recovered even if an old PC or hard drive falls into the wrong hands. SafeErase can be used daily, for simple data deletions, or it can be used to completely wipe a hard drive before recycling or selling an old PC.

“Data is rarely safe, unless the proper precautions are taken,” explained Laplink Director of Marketing Neil Minetto. “SafeErase completely removes sensitive data, ensuring the user’s privacy is protected. This is just one angle of attack users must take to defend themselves from hackers and thieves. Encrypting data on your PC, by using a product like PC Lock™, is another effective solution to protect your files even if your PC is stolen. Sensitive information and entire identities are stolen every day, and this will continue unless PC users do everything they can to protect themselves.”

Laplink SafeErase and PC Lock are available at and at most major software retailers throughout the US and Canada. A white paper containing more details about the study and data security can be downloaded from Laplink’s website here.


New Polycom® KIRK® Butterfly Handset Series


– Stylish and Affordable Wireless Phones for Office Environments –

PLEASANTON, Calif. – Feb. 22, 2012 – Polycom, Inc. (Nasdaq: PLCM), the global leader in standards-based unified communications (UC), today unveiled the new Polycom
® KIRK® Butterfly Handset Series of stylish and colorful wireless phones for office environments. The affordable handsets add to the Polycom® KIRK® family of Digital Enhanced Cordless Telecommunications (DECT) handsets, which for years have been used in healthcare, manufacturing, retail and other demanding work environments.

The new Polycom KIRK Butterfly series features best-in-class voice quality and call reliability, and interoperability with major IP PBX systems and soon Microsoft® Lync™ (in the process of Microsoft qualification). The handsets interoperate with all of the Polycom® KIRK® Wireless Servers, which can support small businesses to enterprise systems. The handsets feature a newly designed user interface, including a 4-way navigation key with icons, which makes the handsets easy for employees to operate, while also shortening response time and streamlining workflow.

The modular nature of the Polycom KIRK solution, which pairs Polycom KIRK handsets with one or more Polycom KIRK Wireless Servers, allows customers to support their business needs by easily expanding coverage, voice traffic, and number of users. This makes it ideal for businesses of all sizes to improve employee productivity, mobility, reaction time, and personal safety.

“Polycom’s KIRK Butterfly Handset Series is a dramatic new entrant to a market that wants great value, style and customization without sacrificing the exceptional quality and reliability that they’ve come to expect from the Polycom and KIRK brands,” said Sten Dyrmose, general manager, wireless solutions, Polycom.

New Series Delivers Design at Its Best
Packed with the most popular telephone features used in office environments, the attractive new butterfly-shaped handsets offer design at its best in several ways.

  • Each handset features a soft-to-the-touch casing available in five vibrant colors so customers can choose the color that complements their logo or brand identity, or combine different colors to designate separate workgroups or departments. A matching accessory combines a desk stand and belt clip to maximize individual usage options.
  • The Polycom KIRK Butterfly series supports analog or Voice over IP environments (VoIP) –or a combination of both– while Polycom’s growing list of Polycom VoIP Field Verified Partners ensures that the new handsets have been verified to work with a broad suite of leading PBX systems.
  • With support for open industry protocols, the new series can also be used with the full range of existing Polycom KIRK handsets and KIRK Wireless Server Solutions.
  • In conjunction with Polycom KIRK Wireless Servers, the handsets can scale from four to more than 4,000 users.

Pricing and Availability
The Polycom KIRK Butterfly Handset Series will be available in North America, Europe, and Australia in 30 days starting at US$165. For more information, contact 1-800-POLYCOM.


Policy Makers & Managers Must See Social Media as a Vital Part of Company Strategy – Not Just as an Add-On, says Strategist.


– Steve Nicholls believes that social media can comfortably integrate into any company’s strategy. However, for this to be effective ‘it cannot just be seen as a tactical add on’ he says. –



London, United Kingdom – With social media still seen as a powerhouse of business-to-consumer marketing, one business consultant believes that some companies still don’t take it seriously enough.

British-based Steve Nicholls is urging business leaders to grasp the opportunities that exist to use social media as a common language throughout every department of their organizations – rather than simply viewing it as an add-on for the Marketing and I.T departments for use in client relations.

“Social Media really is creating a series of golden opportunities for businesses. These range from internal communications right through to the management of staff collaboration. However, for this to happen it is vital for Policy Makers & Senior Managers to start seeing social media as a powerful and vital integration into company strategy” he says.

Active social media users need only visit the website of any big brand to see how they’re often using social media for external communication with customers. However, Steve confidently believes that this is only one potential use – and that business-to-business benefits come in abundance:

“Many organizations simply use it as an add-on to their current marketing portfolio, often to retain visibility and push marketing messages to the consumer. However, social media also has the potential to drastically increase communication internally” he adds.

In fact, Steve is so convinced of the diversity of Social Media that he has written a new book on the subject. Social Media in Business provides managers with a clear guide to the use of social media tools in the business environment.  It also sets out a practical framework for the implementation of social media into any business based on Steve’s many years of implementing organisational change.

“The framework outlined in the book can be adapted to any organization, large or small” says Steve.

He continues “It uses my diverse and adaptable 3-CORE Project Success System. We first assesses the business environment & its receptiveness to social media or any other business change project and then use a tried and tested process to achieve a successful implementation. I’m convinced 3-CORE can be used by any manager who wants to exploit current technologies to increase their firms’ competitive edge. And in many cases my approach enables them to achieve this irrespective of the obstacles that stand in their way”.

The book is available from all good retailers including and Barnes & Noble.

Audio and Kindle versions, as well as a free chapter download can be found at the book’s official website:


About Carolyn Crummey

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.