Video Interview: Dell Can Be The Right Partner For Businesses of All Sizes Looking To Adopt Cloud Applications

Paulette Altmaier, VP and GM Cloud Business Applications at Dell, took some time to speak with Smallbiztechnology.com’s Ramon Ray about the suite of products that Dell is now offering, including services that help businesses of all sizes grow and succeed.

Results from a survey conducted by Dell Cloud Business Applications and Techaisle* show adoption of cloud business applications is on the rise among small and medium businesses (SMBs). The SMB Cloud Application Trends Survey measured the benefits and challenges faced in migrating applications to the cloud and found IT decision makers have critical roles in the success of cloud application decisions and implementations, and in choosing the right IT vendor.

As SMBs assess which cloud applications make the most sense for their businesses, the survey reveals deployment services and application integration are critical for success. As such, the survey in December 2011 of more than 450 U.S.-based companies with employee bases ranging from 50 to 999 found that up to 69 percent of SMBs indicate preference to purchase cloud applications from a single trusted vendor.

“This new research echoes what our customers are asking for,” said Paulette Altmaier, vice president and general manager of Dell Cloud Business Applications. “Customers are looking for a trusted IT partner who has evaluated the right cloud applications for their businesses and who can accelerate their time to value with turnkey services” 

Key findings include:

  • Cloud application adoption will continue to rise in 2012: SMBs that currently use cloud applications plan to add an average of three new cloud business applications in 2012.
  • CRM is a gateway to broader adoption of cloud applications: CRM has the highest penetration of any cloud application at up to 55 percent, an increase of up to 34 percent from 2010.
  • Managing multiple vendors is a pain point for SMBs: Up to fifty percent of respondents noted significant challenges in keeping track of different SLA’s, while up to 48 percent complained that explaining their business to each vendor was tedious and time consuming.
  • SMBs desire flexibility in integration: SMBs have high integration process expectations with up to 74 percent of respondents using in-house IT staff to integrate new cloud applications with on-premise technology and up to 61percent are writing software code to integrate applications. Up to sixty-three percent of respondents would like the option to modify the integration based on business process changes.
  • Efficiency and productivity continue to be top benefits of applications integration: On average, SMBs state they have experienced up to 38 percent improvement in operational efficiency due to reduced manual processes and up to 39 percent improvement in employee productivity due to automation of tasks and information.

About Dell Cloud Business Applications

Dell Cloud Business Applications offers a family of integrated cloud applications and services that enable new business processes while leveraging existing software and technology investments. Dell Integrated CRM is a cloud service uniquely packaged to meet the needs of growing companies, delivering Salesforce CRM integrated to existing infrastructure along with reporting, analytics, turnkey Dell services, and support. For more information, visit www.dellcloudapplications.com. Follow the conversation on Twitter#dellcloudbizapps.

Check out all that Paulette has to share about Dell Cloud Business Applications by watching the full video here, or you can watch below.

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About Carolyn Crummey

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @Gemini52469 or @VirTasktic.