Jason Stoddard, Chief Evangelist and Community Lead at Firefly LED, takes a few moments at SXSW 2012 to speak to Smallbiztechnology.com’s Ramon Ray.
Firefly LED Lighting is a provider of residential, commercial and custom LED lighting products, including retrofit products. As any small business, they faced the challenge of getting their products into the sales channel, competing with space that is occupied by some of the larger manufacturers and suppliers. Refusing to not take their place, they got creative and took an unconventional route to get to the end-user.
In this video interview, Jason tells us how Firefly LED Lighting got the attention of the end user and found their place in the sales stream. You can view the video, or watch below: