Video Interview: Firefly LED Lighting Talks About the Creative Way They Got Into the Sales Channel (SXSW 2012)

Jason Stoddard, Chief Evangelist and Community Lead at Firefly LED, takes a few moments at SXSW 2012 to speak to Smallbiztechnology.com’s Ramon Ray.
Firefly LED Lighting is a provider of residential, commercial and custom LED lighting products, including retrofit products.  As any small business, they faced the challenge of getting their products into the sales channel, competing with space that is occupied by some of the larger manufacturers and suppliers.  Refusing to not take their place, they got creative and took an unconventional route to get to the end-user.
In this video interview, Jason tells us how Firefly LED Lighting got the attention of the end user and found their place in the sales stream.  You can view the video, or watch below:

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About Carolyn Crummey

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.