Video Interview: Kat Mandelstein of IBM Social Business on Small Business Being Big and Big Business Being Small (SXSW 2012)

(See all of Ramon’s SXSW Interactive 2012 coverage here)

I was able to get a lot of insight on how small businesses can be big and big businesses can be small from Kat Mandelstein, Global Director of IBM Social Business, at SXSW 2012.
As Kat points out in our video interview, small businesses are really able to latch onto the trend of localization; understanding the local market and local customer.  Big business, being further removed, has more of a hurdle in this area, so should rely on small business partners to help bridge the gap.  Kat also notes that she is seeing most of the innovation in the social space coming from small businesses and start ups; something that IBM is taking note of and developing programs around.
Watch the entire interview with Kat, including her thoughts on how big businesses can act more like small business, here…or watch below.

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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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