Research in Motion (RIM), the creators of the famous BlackBerry operating system and handsets, has been running into trouble for a long streak of loss in its market share of mobile devices. Even RIM’s own employees and shareholders have been making purchases of other phones. While the situation seems hopeless now, there’s no reason you should completely abandon BlackBerry.
RIM’s PlayBook has recently come out as a disaster, introduced way too late for people to take notice. However strong their marketing efforts, the company seems to be howling at the moon. Don’t let that turn you away, though. BlackBerry 10 is a great operating system, and the BlackBerry London phone is coming out soon. There are still many reasons to keep up with the great product that RIM offers:
- Battery Life – RIM definitely has bragging rights when it comes to how much time its phones remain operational without a recharge. Today’s BlackBerry phones are more powerful than most Android or iOS phones. This is especially useful when you travel constantly and must keep in touch with your business.
- Enterprise-Level Security – Everything about the BlackBerry phone screams “security.” The phone is almost entirely constructed to work with BlackBerry Enterprise Server, an IT management tool built totally with security in mind. Many other phones use Microsoft Exchange Server through ActiveSync, but we cannot argue that it would have the rigid security that BES does.
- Physical Keyboards Save Time – The BlackBerry’s physical keyboard cannot be compared to the iPhone’s touch keyboard. Although RIM has recently migrated to touchscreen-only smartphones, it still offers models with such a keyboard, which will often save you tons of time you would otherwise have spent scrambling around for a letter or symbol.
- BlackBerry DataSmart Technology – RIM uses a compression method in its phones that not only loads pages faster, but also eases up the charge on your phone bill due to bandwidth limitations. The compression technology will help you reduce the amount of bandwidth you use in a given transaction. This compression was made for the days when mobile phone network connections were much slower than they are today.
- Email Filtering – Email filtering is another bandwidth-saving feature that will allow you to choose which messages will actually be downloaded by your phone. That way, you won’t waste bandwidth downloading a bunch of unimportant emails.
All of the things mentioned above show you how beneficial having BlackBerry in your business can be. Sometimes, it’s better to buy a proven solution than to go with the hype.
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