This post is NOT about the moral aspects of the Zimmerman case or gun laws or hoodies or anything else like that. The tragedy is that a young man, Mr. Martin, is dead. It’s now up to the legal process to determine what happens to Mr. Zimmerman.
But what I do want to do is look at the terrible looking and dysfunctional web site that George Zimmerman put up and take lessons from it for all of us who have web sites (or should have one).
1. The web site is just plain ugly.
What Mr. Zimmerman should have done is gone with a simple, out of the box, web site from WordPress.com (that’s how I built Market2SmallBiz) or one of the many do it yourself web sites that LOOK good with their templates.
2. No personal connection
This case is all about a personal connection. Mr. Zimmerman wants public support for his side of the case. His photo, at the very least, maybe even a nice video should be on the web site. For those of you whose brands are closely tied to you as individuals make a PERSONAL connection. Even for you who are in larger companies use photos of your staff to build a close and personal relationship.
3. Page Counters Are Old
Unless you have many, many thousands of visitors, there is no need to broadcast your web site traffic. Furthermore, even if you have a large amount of web site traffic telling your audience your traffic is not really needed – and in fact – it’s old school – what we did in the 90’s. Don’t add eye candy to a web site just for the sake of eye candy
4. Useless Navigation
There is a link that reads “the facts” – I think I’m going to see a detailed time line or something – but there is just 2 paragraphs of meager information. Don’t let your audience down – don’t give false hope on your web site. This holds true for the other links on his web site.
5. No clear call to action
With all the traffic that Mr. Zimmerman could get to his web site there is no clear call to action. Such as DONATE (sure the PayPal donate button is there) but that’s not a clear call to action – to get people to open their wallets.
6. No Social Connectivity
In the world of Facebook and Twitter, Mr. Zimmerman’s web site should be the foundation for a simple social media campaign of supporters to engage and discuss and support him – as President Obama effectively did when he first ran for office.
7. Content Is King – But There is None Here
Instead of being drowned out by other media, Mr. Zimmerman’s web site should be a leading site for all relevant things related to the case. He, like Mark Cuban does quite well, can be his own media empire and bypass the “main stream media”.