For the past two days I’ve been in Phoenix covering the Infusionsoft Infusioncon user conference. The event has been headlined by speakers such as Gary Vaynerchuck, and indeed my friend Pamela Slim, Jermaine Griggs (earth shattering amazing), Chris Brogan, Ali Brown and dozens of other great speakers.
The conference was indeed about Infusionsoft with deep dive sessions about getting more out of the service.
But it was so much more, as evidenced by the rich slate of speakers about how small businesses can gain FREEDOM and GROW their businesses by implementing a systematic process of engagement, sales and constant customer outreach.
Forest Walden (founder) and Jim Cavale (partner) of Iron Tribe Fitness shared their success in building their four location fitness locations and growing.
I interviewed them on Monday and found out Tuesday that they won the Infusionsoft Marketer of the Year Award.
What did I learn from them:
- Focus on creating a great product
- Do what you do so well that customers can stop talking about you
- Hire employees who care about customers as much (or even more) than you do
- Let your staff nurture and grow out of their positions to other (higher) positions
- Do advertising but TRACK IT
- and more
Once the core of their marketing processes and operations were laid out, they were then able to add on technology (in their case Infusionsoft) to ensure they gave personal and repeatable attention to each and every customer.