1. No marketing
2. Manual marketing (which most of us do)
3. Marketing automation
No marketing – well that’s just not marketing
Manual marketing is where you have your email newsletter, social media content, blog, web site and more but it’s all separate. You scramble from service to service trying to understand analytics, write content, and respond to the leads. It’s a bit insane to the say the least.
Marketing automation is where you have campaigns that specifically target and are used for various purposes in your business. Infusionsoft, Marketo and HubSpot are three services that come to mind.
Last year at the 2011 Small Business Technology Tour, Tyler Garns an online marketing expert and formerly of Infusionsoft shared his insight about marketing automation.
Today InfusionSoft announced an update with new and better features.
ATTRACT & CAPTURE TRAFFIC
Lead Generation: As an all-in-one sales and marketing system, Infusionsoft has expanded its online marketing tools to include hosted landing pages, web analytics and online visitor tracking. These features allow customers to manage the entire sales and marking lifecycle from start to finish from one system.
FIND & NURTURE PROSPECTS
Campaign Builder: Infusionsoft’s Campaign Builder is an intuitive, visual mapping tool that allows users to create marketing campaigns to convert leads into customers and workflows to automate mundane tasks. Using a drag and drop interface, users can map out their sales and marketing process, create smart rules to route contacts through sequences, create precise timing triggers for message delivery, design message templates and more.
CONVERT & REPEAT SALES
Lead Scoring: Infusionsoft’s flexible and powerful lead scoring tool allows small businesses to score leads based on their demographics and behaviors, making it easy for sales people to identify their hottest, most qualified leads.
E-Commerce Enhancements: Infusionsoft has made it easier for small businesses to sell online by providing more attractive and flexible designs for the storefront and cart, adding web analytics tracking to e-commerce pages and offering more flexible product and subscription pricing options.
EASY IS THE NEW NORM
Navigation, UI and Usability Enhancements: Infusionsoft has redesigned the application navigation and interface to make it easier and more intuitive for new and existing user and more accessible from mobile applications.