Technology is one of the most important aspects of business that make businesses well-oiled and optimally-productive machines.
Technology is often what separates those businesses that are able to respond quickly, act pre-emptively, thoroughly please customers and enable optimal communication and collaboration within and without the organisation, from those who are not able to do these things.
Over the years, I’ve observed that while many companies strive to use technology as best they can, some do it better than others. There are three fundamental hurdles that companies are not clearing in their overall use of optimising technology.
What’s lacking from business technology is:
- Training (education)
- Measuring technology ROI (return on investment)
- Continued innovation
While many small businesses are inundated with offers to implement social media campaigns, buy new mobile gadgets or do more with cloud computing, once purchased there is little, if any, follow up to ensure a maximum return on investment is leveraged from these technology investments.
Here’s why training, measurement and continued innovation are so important.