Urgent: 2 Things You Must Do To Stop Pissing Off Your Web Site Customers (No Flash and Be Mobile Optimized)

So I’m headed to Fast Company’s Innovation Uncensored Conference in NYC today and looking for the directions to Chelsea Piers. I’m using what more and more people are using – my phone.

Chelsea Piers web site has two strikes against it:

  • It’s all in Flash (well most of it – like the page for directions)
  • It’s not optimized for mobile browsers (I use Mobstac for my own web site)

So my “word of the morning” to all of you wonderful business folks.

Get with your web designers and immediately inventory your web site.

In as many pages as possible, get rid of the Flash pages or create pages that have Flash and plain text or HTML 5. Imagery and fancy graphics are great on computer browsers but on mobile browsers they often look terrible.

Second point, the web site you spent so much time to craft is often a pain to mobile users as we have to scroll all over to find what we need.

A mobile optimized web site displays your web site information in a format that mobile browsers can easily read – this is NOT hard. So many services, like Mobstac, will automatically sense what browser is reading your web site (mobile or not) and generate a properly formatted web site.

Please upgrade your web site and stop pissing off your customers and web site visitors who are visiting your web site on mobile devices.

 

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook