In today’s information age, a business’ success can be heavily attributed – in many cases – to how its web presence stands out. If you’re not ranking high, you’re probably not achieving as many sales as, say, Newegg or eBay.
YouTube is one of the ways in which businesses and people start to gain ground and become influential. Some companies swear by YouTube as a service that helps them ramp up sales. But how can you harness the power of video and achieve higher rankings? There’s no SEO for video content, is there?
Besides adding a properly tailored description and title to a video, you can also add captioning. There are also solid reasons why you should:
- Since search engines are text-based, transcriptions are likely to improve your rankings against other videos that don’t have them.
- Since Google now owns YouTube, you also have an advantage as the same algorithms that empower you in Google will likely help you in YouTube, as well.
- Lots of people prefer to see a video with subtitles, even if they’re not hearing-impaired. It helps guide them in moments when they cannot fully understand what a person is saying within a video
- People who don’t speak English as a first language could use the help with a transcription. Often times, a word in the English language isn’t pronounced exactly how it’s written, and the impact of this can be remedied by introducing subtitles.
If you’re out looking for a service, don’t jump into it until you’ve checked out these providers:
- VerbatimIT - This is a service that provides video transcription at a flat rate for different segment sizes. Regardless of the accent of the speaker, you still pay the same rate. According to their website, for a one minute video, they charge $1.50 for a human transcription. If you’re ordering transcription for larger content sizes, you will get more bang for your buck (1 hr = $30). They’ll even add your transcription to your YouTube video for you.
- OmegaTranscripts – This service provides similar transcriptions to what VerbatimIT does. As far as we know, however, they do not add the transcript to your video for you. You’ll have to do that yourself. Their services cost $1.25 per minute with a 5-day turn-around. They prioritize you more if you pay more. For example, if you want a one-day turn-around, you must pay $2.25 per minute of audio.
If not for the extra search engine benefits, keep in mind that the amount of hearing-impaired people in USA is above the entire population of Canada. Consider the fact that you’re missing out on a part of your worldwide audience if you do not give your videos a properly-formed caption.