Video: Why “Pretty” Design and Ease Of Use Are The New Competitive Selling Points #ICON12

Since Sunday I’ve been in lovely Phoenix, Arizona covering Infusionsoft Infusioncon 2012 a user conference, but so much more, all about how small businesses can SELL MORE to their current customers, NURTURE new customers and overall build life lone customer relationships.

As I reported yesterday Infusionsoft has been updated from a powerful yet very hard to use software to a powerful and easy (even enjoyable to use) marketing automation platform.

I interviewed Rebecca Sprynczynatyk, Product Marketing Manager, Infusionsoft about Infusionsoft’s new design, the importance of “pretty software” and the role that Steve Jobs has had in software design overall.

As you are building your next products and services, don’t ONLY focus on the speeds and feeds of what your are building but also focus on how the product or service LOOKS and the OVERALL customer experience.

See our discussion video here or below.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

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