Web Site Trust: Verisign Trust Seal Goes Bye Bye. Norton Gets the SpotLight

You might not even notice them, but several web sites have little logos that indicate to their visitors that these web sites can be trusted.

These logos include the Better Business Bureau seal of approval and security trust marks.

The security trust marks, from vendors such as Symantec (which bought Verisign), KikScore, Truste and McAfee indicate to web site visitors that your web site can be trusted.

These services will scan your web site for security vulnerabilities and assure your visitors that your web site is safe.

Many of you have seen the Versign seal on many web sites. Recently Symantec is doing a switch of the seal to use the Norton logo.

Symantec’s press release writes that 94 percent of consumers are likely to continue an online purchase when they view the Norton Secured Seal during the checkout process, more than other seals or when no seal was displayed. Studies do show that when there are trust seals overall, visitors are more inclined to purchase on that web site.

Read more about online trust seals here.

 

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook