Google stopped selling phones directly as people weren’t buying them in large numbers but instead buying them from partners in larger numbers.
Either way Google “won”.
Google is seeing the huge increase – market share – that Apple’s iPad has deservedly gained over all other tablets.
In an effort to compete more with Apple, Google will consider using it market power to sell directly to consumers – co-branded tablets or tablets directly from and only from Google.
Whether you decide to buy tablets from Google directly or from a retail store, there is only one thing that matters – ensure that you get the same or better support you would get as if you bought it from the retailer or hardware vendor directly.
To boost the prospects of its new online tablet store, Google was considering subsidizing the cost of future tablets in order to compete on pricing with Amazon’s Kindle Fire, said one person with knowledge of the effort.
In addition, Google will lend huge marketing support to the online tablet store, said people familiar with the effort. Since the Nexus One experiment, Google has honed its mass-marketing skills, spending heavily on TV ads and other marketing to promote services other than its Web-search engine.