Why F-Commerce is Still Alive: Five Tips to Successful Sales on Facebook

Just a few weeks ago, we reported on industry speculation that F-Commerce might be dying, based on reports that JCPenney, Nordstrom, and GameStop were shelving their Facebook stores. However, a recent survey conducted by Payvment suggests small businesses still see Facebook as a viable marketplace for their products.

For the study, Payvment surveyed 100,000 sellers to get a thorough understanding of their e-commerce efforts. The results revealed that 37% of small businesses use Facebook as their only sales venue. This was only second to businesses’ own websites in the survey of where small businesses are selling.

“The data shows that in reality, Facebook remains a robust and vibrant environment for sellers,” Payvment CEO and founder Christian Taylor says. “Most are aggressively marketing their products through multiple channels, many are using Facebook Ads, and all of them are bringing revenue and traffic back to Facebook.”

Payvment, a leading provider of social commerce sales tools for small businesses, provides several tips for small businesses hoping to find success in Facebook commerce.

  • Use large, professional-quality photographs. Your customers want to see what they’re buying before they commit. Using good photos that show your items in the best possible light can make the difference between a customer who buys and a customer who merely browses and leaves.
  • Consistently post promotions. The new Timeline doesn’t allow your storefront to be your landing page, so regularly posting promotions will keep your storefront at the top of your page when visitors drop in. This also gives customers a reason to keep coming back. It also keeps your product fresh on the minds of anyone who gets your updates in newsfeeds.
  • Pick a good cover photo. Your cover photo should not only be eye-catching, but it should also represent your brand. While Facebook has restrictions on what can be posted on these photos, having a photo that sums up what your store is all about can draw customers in to look around. Think of it as your storefront window display.
  • Make “shop now” your second app. At the top of your Facebook page, you’ll see four choices. Photos, Apps, and Likes are likely up there by default. While Photos is required to be first, the others can be changed. Payvment recommends putting “shop now” as your second app, behind photos.
  • Use polls. Whether you’re using your Facebook page as a storefront or simply a marketing tool, polls are a great way to engage readers and interact with your customers. Find product-relevant questions to ask your customers and keep a tabulation of the answers using social media tools. Payvment has a great selection of tools to help you maximize your social media marketing.

While larger stores may have found F-Commerce wasn’t the best choice, small businesses report it as a great venue for online sales. Using the array of tools sites like Payvment provides, you can make your F-Commerce storefront a success.


About Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.

  • http://w3cinc.com/web W3 Consulting

    I’m curious about what Payvment and others think about the prospect of Google Commerce (let’s coin it GCommerce) once Google opens up for the entire developer community on Google+. Will that impact Facebook and F-Commerce? We’re assured of that fact. However, will Small Business abandon F-Commerce altogether in favor of a better payment portal (Google Wallet nee Checkout) with mobile, security and a trusted merchant service provider all wrapped into a New World SEO strategy?

    • http://Smallbiztechnology.com Ramon Ray

      I think abandonment is a strong word – overall I think the market for online payment is so big to support many vendors – however – a few will dominate – like PayPal, Intuit, etc…

      Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com http://www.twitter.com/ramonray | http://www.facebook.com/smallbiztechnology ramon@smallbiztechnology.com

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      • http://w3cinc.com/web W3 Consulting

        Do you think that once Google, PayPal, Intuit, and other hardware/OS developers (along with big financial institutions as partners) “dominate” there will be room for Square and the smaller folks still running on seed capital (even with 27.5MIL from Sequoia, Square cannot outperform Google or PayPal’s rates)? As well, I’m not keen on Facebook Credits, even if they do offer my “friends” an unlimited sense of instant gratification while playing Farmville and Mafia Wars. 😉

  • http://www.facebook.com/profile.php?id=1425705362 Dawn Turner-Castelli

    Shop now is not an available app for me. How can I add it?