You’ve Heard About Business Intelligence, But Has Anyone Told You About Sales Intelligence?

The revolution has begun, and tons of businesses – even those that had nothing to do with technology – are starting to adapt new platforms that help them operate efficiently and reduce costs. But, why should we include sales intelligence? What is sales intelligence?

“Sales intelligence is contextually relevant data sourced on companies provided to sales teams so they can more effectively and productively sell to companies,” Darian Shirazi, CEO of Radius, tells us. “Sales intelligence helps salespeople keep up to date with clients, prospects, and leads. This data can be anything from business data, information on company management, recent news articles, insights from social media, etc.”

Radius is a leading provider of sales intelligence services that allow you to have a peek into clients that could possibly use what you’re providing.

Unlike business intelligence, this is a platform that gives you real-time information about your sales operations, helping you understand your leads and prospects in order to “convert them to a new customer,” as Shirazi puts it.

“Sales intelligence also provides relevant information on existing customers to improve customer retention. Business intelligence is a generalized term that can improve overall company performance through cost management, benchmarking on business processes, analytics, etc,” he says.

When it comes to SI, others like Data.Com and Dun & Bradstreet have already stepped up to the plate. They already have some years of experience working with companies looking for sales intelligence. But why should Radius stand out for you?

“We are focused exclusively on a large underserved market – the SMB market,” says Shirazi.

Regarding his competitors, he adds that “Radius is much different than Data.com in that we focus exclusively on the SMB market, while Data.com is primarily focused onsales intelligence for large enterprises. This is a very important distinction as currently we are the only company focusing exclusively on the SMB market. We developed technology to scan hundreds of thousands of sites, including social, government, and local sites, to gain accurate data on 15 million small businesses.”

Where other competitors are call-center-based, Radius is a firm that provides real-time metrics through high-end software that peers deep into the Web.

And what does all this cost? On Radius’ website, they offer their SI for $39 per user per month. In contrast, Data.Com’s most popular package is $125 per user/month.

Having such a service at your disposal can increase the amount of prospects that turn to your business as you cater to their needs. As a small business owner, you’d benefit from an SI that would give you top-tier service for pennies to the nickel.

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About Miguel Leiva-Gomez

Miguel Leiva-Gomez is the owner of The Tech Guy, a blog that presents futuristic and current news about technology with a light touch of humor, catering to the average consumer and prospective investor. Miguel has been working with computers and gadgets for more than a decade, working together with people to help them solve their problems and breaking down complex concepts into simple bite-sized pieces that the average Joe can chew.