I picked my son up from work last week, where he has a job at a cat adoption center, once a week. He excitedly told me how he surpassed his previous fund raising efforts by bringing in $40 in 30 minutes from about 40 – 50 persons. I am very proud of him.
What makes my fatherly heart so excited goes way beyond him being proactive, goes beyond him challenging himself to raise more money than lat time, but he’s learning the fundamentals of marketing and fund raising. Here’s some of the lessons learned:
Know your audience
My son knows a little Spanish a told me that he tried to speak a little Spanish to customers speaking Spanish. To another customer wearing a football jersey my son got into a conversation with him about football and then asked for a donation.
Show value first
Instead of just asking for donations my son brought a cat with him and fed the cat while asking for donations. This “prop” increased sales. When marketing to prospective customers, especially those who don’t know you, it’s important to give them a “taste” of what you can do. Whether it be a product sample, trial or etc. Show value first. It’s in fact one of my “Ramon’s Business Rules”
Try, Review, Try Again
My son did not stick to the same marketing plan. Instead he tried something and what worked he did better, what did not work, he stopped doing. Marketing is part art and part science. For both parts you’ve got to try things out, measure and then do the things that work that much better.
If you want to make a successful adult, start them young.