The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment.
1. Infusionsoft Analytics
For users of Infusionsoft marketing software, the new analytics tracking is incredibly powerful to identify not just clicks and hits, but also contacts using multiple devices, lead sources and conversion rates. Better than tracking the high level, InfusionSoft lets you track against the goals you have for a campaign to measure effectiveness.
2. Google Analytics
Google Analytics was always our go-to for website metrics, but it’s now also improved by strides to incorporate social metrics and real-time analytics. If you haven’t reviewed their current offerings, definitely check it out. It’s an easy to implement, customizable, one-stop shop that also happens to be free.
– Doreen Bloch, Poshly Inc.
3. Social Metrics Pro
With the rules of SEO changing every week and new tracking software every other day, it can be overwhelming to find the right measuring tool. Social Metrics Pro is up-to-date on Google’s SEO changes and can help businesses track the progress of their social media sites. It’s user-friendly and pretty simple to utilize.
– John Hall, Digital Talent Agents
4. Social Mention
Social Mention is a free tool for real-time search when it comes to content across the web (micromedia, blogs, videos, images, etc). You get search results for terms you enter, plus the strength, passion, reach, sentiment, and top users and keywords for the search term.
– Lane Sutton, Social Media from a Teen
We just started using Engage121 and it’s a great way to organize and track social media. It’s important to stay organized because with so many different outlets on the web, if you aren’t organized, you’re missing out on opportunities. Engage121 lets you track, measure, plan and respond to various platforms, all in one place.
– Nick Friedman, College Hunks Hauling Junk
6. Sprout Social
We use Sprout to monitor conversations, schedule content for sharing, and keep track of analytics. It’s a great way to keep up with trends, get a better understanding of your followers, and see what updates did better than others.
– Heather Huhman, Come Recommended
KISSmetrics is a tool that I rely on heavily. They handle marketing funnels better than any other web analytics application out on the market. The core of their offering is the ability to focus on the behavior of people rather than focusing on site visits. KISSmetrics has definitely helped me increase my bottom line profits.
– Lawrence Watkins, Great Black Speakers
8. Mongoose Metrics
At Sentry Centers, about half of our leads come through the phone. We use a software called Mongoose Metrics that integrates phone leads into our Google Analytics to track 100 percent of our leads back to their source.
– Christopher Kelly, Sentry Centers
9. Meltwater Buzz
As a small company its nearly impossible to keep up with your basic social metrics. Meltwater Buzz allows you to an easy way to analyze your impact on Facebook, Twitter and the other major social networks. More importantly, the tool helps you see everywhere your brand is mentioned on the web, as well as give context for how it is being discussed!
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