9 Tools to Accurately Track Your Startup’s Metrics

What’s one tool that makes tracking and analyzing your company’s various web and social metrics easier?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment.

1. Infusionsoft Analytics

Kelly Azevedo

For users of Infusionsoft marketing software, the new analytics tracking is incredibly powerful to identify not just clicks and hits, but also contacts using multiple devices, lead sources and conversion rates. Better than tracking the high level, InfusionSoft lets you track against the goals you have for a campaign to measure effectiveness.

Kelly AzevedoShe’s Got Systems

2. Google Analytics
Doreen Bloch
Google Analytics was always our go-to for website metrics, but it’s now also improved by strides to incorporate social metrics and real-time analytics. If you haven’t reviewed their current offerings, definitely check it out. It’s an easy to implement, customizable, one-stop shop that also happens to be free.
Doreen Bloch, Poshly Inc.

3. Social Metrics Pro
John Hall
With the rules of SEO changing every week and new tracking software every other day, it can be overwhelming to find the right measuring tool. Social Metrics Pro is up-to-date on Google’s SEO changes and can help businesses track the progress of their social media sites. It’s user-friendly and pretty simple to utilize.
John Hall, Digital Talent Agents

4. Social Mention
Lane Sutton
Social Mention is a free tool for real-time search when it comes to content across the web (micromedia, blogs, videos, images, etc). You get search results for terms you enter, plus the strength, passion, reach, sentiment, and top users and keywords for the search term.
Lane Sutton, Social Media from a Teen

5. Engage121
Nick Friedman
We just started using Engage121 and it’s a great way to organize and track social media. It’s important to stay organized because with so many different outlets on the web, if you aren’t organized, you’re missing out on opportunities. Engage121 lets you track, measure, plan and respond to various platforms, all in one place.
Nick Friedman, College Hunks Hauling Junk

6. Sprout Social
Heather Huhman
We use Sprout to monitor conversations, schedule content for sharing, and keep track of analytics. It’s a great way to keep up with trends, get a better understanding of your followers, and see what updates did better than others.
Heather Huhman, Come Recommended

7. KISSmetrics
Lawrence Watkins
KISSmetrics is a tool that I rely on heavily. They handle marketing funnels better than any other web analytics application out on the market. The core of their offering is the ability to focus on the behavior of people rather than focusing on site visits. KISSmetrics has definitely helped me increase my bottom line profits.
Lawrence Watkins, Great Black Speakers

8. Mongoose Metrics
Christopher Kelly
At Sentry Centers, about half of our leads come through the phone. We use a software called Mongoose Metrics that integrates phone leads into our Google Analytics to track 100 percent of our leads back to their source.
Christopher Kelly, Sentry Centers

9. Meltwater Buzz

Aaron Schwartz

As a small company its nearly impossible to keep up with your basic social metrics. Meltwater Buzz allows you to an easy way to analyze your impact on Facebook, Twitter and the other major social networks. More importantly, the tool helps you see everywhere your brand is mentioned on the web, as well as give context for how it is being discussed!

Aaron Schwartz, Modify Watches

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The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

2 thoughts on “9 Tools to Accurately Track Your Startup’s Metrics

  1. Engage121

    Thank you for adding us to the list. College Hunks Hauling Junk is a great client of ours, and they are great at using Social Media to grow their business. I really appreciate the mention!

    Reply

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