While you might think that having a well-known and frequently-visited web presence is enough to attract your prospects, it’s rather doubtful that you’re doing everything perfectly to truly drive people to action. The biggest problem faced by prospects for a company is finding contact information or social networking venues where they can connect to a company.
Some companies today still don’t know the benefits of having a Twitter account, let alone getting involved on any social network, for any matter. There’s also the added pressure of adding such integration to a website. How can you do this?
VSplash‘s SMB DigitalScape shows us very appalling statistics about business websites you might also be interested in. Who knows? Perhaps your website is guilty of one of these things:
- 60% of business websites don’t have a contact number on the home page, making a person have to browse through the site for the “Contact” page.
- 74.7% of business websites don’t even have an email link on the front page. If you are afraid of spam, many solutions exist to get rid of it.
- 65.7% of web presences don’t include a form that would allow customers to ask about a product or request more info about the company.
- 93.3% of business websites don’t conform to standards for mobile phone web programming, which makes it difficult to acquire customer loyalty from mobile junkies.
All that said, you should surely make your web-presence more information-friendly by providing as many ways to contact you as possible, particularly linking to social network presences and providing phone numbers at least on the front page somewhere.
Be sure to put things “above the fold.” In other words, have all the important information about your company above the area where people will need to scroll down to see it. A vast majority of people actually are too lazy to scroll down a page, at least on desktop and laptop computers. This may or may not also be true for people on tablets and smartphones, but don’t take the chance. Having your company’s information in an easily-accessible location will drive more people to make a call or hit you up with an email!