According to Twitter Statistics published by Kissmetrics , by February 2011, over 140 million tweets have been produced per day. Marketinggum.com, with statistics for the year 2011 states that over 572, 000 new accounts were created in the month of March 2011. Roughly 150 million (and counting) professionals network on LinkedIn and over 50% of 845 million Facebook users log into their accounts every single day.
Social media is huge (and it’s growing). Businesses now have more reasons to be online and capitalize on the rise of social media. For businesses such as clubs, restaurants, bars, spas, and retail businesses, it’s always been a challenge to engage their target audience to give their customers more reasons to come back for more.
Wouldn’t it be great if the restaurants, local bakers, spas, boutique shops, and other local retailers can tap into the power of social marketing and the Internet in general?
Since there are a vast number of tools available, most of which do one or few tasks related to one of the many business functions, there’s a need for a single, unified system that can help retailers, one-person businesses, bakers, and restaurant owners.Here are some that you can start with:
Promoter Bee: Promoter Bee – marketing software developed by GetBeezy.com — is an all-in-one marketing tool that allows you to update your promotions, events, and content for social media from within one single, dashboard-like access. Create your own campaigns, push them out through multiple channels or social media sites, announce events, launch promotions, create loyalty programs, introduce flash specials, engage with your customers better by sending out automated emails on their birthdays, anniversaries, etc.
By using Promoter Bee, you’ll also be able to pile up, highly responsive and engaged Facebook fans and Twitter followers.
Foursquare: Foursquare has always been the favorite for local businesses – especially restaurants, spas, delis, bakeries, specialist food shops, pubs, bars, and lounges. Nothing beats the power of social when it comes to live recommendations from others in the community just before you saunter into a lounge or a restaurant. When you throw in a few more plugins such as Rapportive, Scvngr, and Contactually, you take social engagement to a whole new level.
MerchantCircle’s Merchant Mobile App: Boasting of over 20 million merchants already listed in its database, Merchant Circle is a huge business directory with about 25,000 to 30,000 merchants signing up each month, according to a feature in entrepreneur.com. While the directory is pretty established by itself, its new mobile application for iPhone OS called Merchant Mobile App helps you to list your information on the directory, track customer reviews, etc. Coming the other way around, customers can ask questions, read reviews, shop around, etc.
Spread the word in style, let your customers know about the specials you launch, entice them effectively, give out coupons and stay in control of your promotions, monitor the buzz, generate quality leads, track feedback and conversations, know what others talk about your brand or business, and let users drive sales and conversions for you.
If you’ve used the tools above, or any other tools, please do let us know. We’d love to get inspired.