Nervous About Missing Some Negative Online Whisper? Yahoo’s Marketing Dashboard Can Help

It is VERY hard to listen to all the digital noise online – you’ve got the local online boards (Yelp, Manta, Merchant Circle and so many more), you’ve got blogs, Twitter and so many other sources of content. It’s near impossible to keep up with it all.

I use a mixture of Google Alerts, NutShell Mail and RSS feeds (and more) to keep me up to date on my world.

Yahoo’s launched a new (free) tool to help, their press release writes that it’ll offer the following abilities:

  • Search engine and directory listings: Enables monitoring and provides recommendations on new listing opportunities, covering over 100 sites (including Yelp, Yahoo! Local, and more)
  • Online reputation management: Pulls information from up to 8,000 sources (including Facebook and Twitter)
  • Site traffic analysis: Enables users to understand key website performance metrics (including Google Analytics)
  • Small business-focused news and advice: Provided from Yahoo! Small Business Advisor
  • Campaign tracking: Provides email marketing, SEO, and SEM campaign tracking (must subscribe to these services)
  • Support: 24/7 in-house free customer support

and for a fee these additional services:

  • Local Visibility Pro: Small businesses can increase their online visibility by submitting their business information to over 100 search engines and directories
  • Reputation Management Pro: Users get more comprehensive data, plus the ability to track their competitors, receive email  alerts, and share positive customer comments via social channels or email
  • Integrated campaign tracking: Small businesses can also attract new customers by taking advantage of marketing services from featured, best-in-class third party marketing vendors, includingConstant Contact and OrangeSoda, and display and monitor results from campaigns with those vendors from within the Yahoo! Marketing Dashboard
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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

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