Reachable Creates Customized Database for Your Small Business

Small businesses today need to keep track of customers and colleagues. But for many smal businesses, contact lists can be spread over several electronic devices, not to mention old-fashioned paper address books and Post-It notes. Further complicating matters, small businesses also subscribe to online databases like to find new contacts.

Rather than searching an existing database for people you already know, wouldn’t it be nice to be able to import your existing contacts from various social media sites into a comprehensive database of new contacts? Reachable, from the founder of Jaspersoft, pulls your contacts from Facebook and LinkedIn, as well as your e-mail address books, into its database of more than 65 million professionals, putting everything in one place.

“Our mission is to help professionals leverage all their contacts, both online and offline, to extend their professional networks so they can reach more people, build stronger relationships, and conduct business faster and more efficiently,” Reachable CEO Al Campa states.

Reachable isn’t only for those in the sales field, but works great for recruiters, business owners, marketing execs, and anyone else who hopes to grow their network of contacts. By incorporating existing colleagues alongside more than 65 million new contacts, Reachable positions small businesses to grow, encouraging networking beyond the business owner’s current range of friends and associates.

But Reachable doesn’t stop at combining your contacts with its database. The service uses the information you provide to create a database that can best help your small business grow. Reachable’s goal is to distill the path between you and the network you need. If you need to make a connection, Reachable can help you find the quickest way to an introduction, based on your existing contacts.

For those who use, Reachable’s integration with Salesforce is good news. In fact, Reachable’s VP of sales, Greg Fiorindo, spent the past decade in sales with Salesforce, giving him an in-depth understanding of the needs of today’s sales professional. Along with the rest of the executive team at Reachable, Fiorindo is excited about the changes Cloud-based CRM software is bringing to the corporate environment.

Reachable has also announced integration with Oracle CRM On Demand, an online version of Oracle available through a monthly subscription (also known as SaaS). Small businesses who use Oracle CRM to keep up with customers and other contacts will have the convenience of combining the power of Reachable’s millions of contacts with the easy-to-use interface of Oracle CRM On Demand. Your database will be organized in order of the closeness of a contact’s relationship to you, as defined by the strength of your connection in Reachable’s searches.

Your information will be securely stored within the Reachable system, with any data removed if you ever choose to end your agreement with the service. If you aren’t sure whether Reachable is for your small business, the company is offering a free trial of both its online and CRM versions. Visit for more information.


About Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.