What Does Web-Based Order Management Really Deliver?

Looking for an automated answer to all that delivery stuff you have to do after a customer buys something on your website? Ramon Ray interviewed a spokesperson from Ordoro recently to find out how this company aims to help retailers with “web-based order management.”

Q: First of all, what is “web-based order management”?

It’s a solution to streamline the logistics that have to happen in between an e-commerce sale and a customer delivery. It comes after the shopping cart experience for the customer, and therefore after the online product purchase, the credit card processing and the payment. The follow-on activities of a retailer, many of them invisible to the customer, now include:

Printing a shipping label (for instance, Fedex, UPS or other) for the package

  • Assigning a tracking number to the package and notifying the customer
  • Updating inventory levels in the retailer’s warehouse
  • Notifying the correct delivery partner for any package to be drop-shipped
  • Issuing a re-stocking order if the product is about to be sold out

Ordoro handles all of these activities automatically to synchronize with each shopping cart transaction.

By automating these back-office activities, retailers can free up time to work “on their business”, rather than “in their business”.

Q: Which are the other top 2 or 3 services similar to Ordoro?

Similar services to Ordoro include Stone Edge, Multichannel Order Management, and ShipWorks.

Q: What makes Ordoro different?

Three things differentiate Ordoro from other services:

  1. It offers all the key features (printing labels, tracking inventory, drop-shipping and repurchasing) in one application.
  2. It’s fully web-based, with the aim of making it easy for the SMB ecommerce retailer to get started and continue using the system.
  3.  It’s integrated with leading market places and their shopping carts, including Amazon, BigCommerce and Shopify. Ordoro lets retailers handle all their orders from those market places, and the inventory activities that go with them, in one screen.

Q: What type of online stores could benefit from web-based order management?

The threshold is at around a couple of orders per day and a catalog of 100 products. Above these levels, web-based order management can make sense for retailers.

Q: What type of customer might not need this?

Someone who is just starting out in e-commerce with maybe a couple of orders per week, and just a handful of products – perhaps someone who is still figuring out which products to sell. The priority is then to concentrate on boosting store traffic and sales, while using manual order fulfillment based on Excel spreadsheets, for example. When sales speed up, then look into a more efficient solution like Ordoro.

Q: And finally, what does it cost?

Pricing for Ordoro depends on catalog size and sales volume, but as an example, pricing starts at $39 per month for retailers with up to 500 products in their catalog and processing up to 100 orders per month.


About Hadley

Hadley Jones writes on business, information technology and other subjects. From his base in France he also designs and presents training courses, and creates ebooks, workbooks and website content.

  • http://twitter.com/bizelo Bizelo

    Another option, especially if you are running multiple stores and want to have centralized inventory management or need other advanced inventory functions is to use Bizelo (http://eretail.bizelo.com/inventory). It does inventory, pick-and-pack, and ship along with Quickbooks integration for only $25 a month.

    • http://Smallbiztechnology.com Ramon Ray

      Thanks for the added input!