Why Indian Farmers Love Intuit’s Online Marketplace: No More Frustrated Buyers and Sellers

At Intuit’s recent, “Simplify the Business of Your Life” Intuit showcased a variety of products and services that indeed simply our lives as consumers or business owners.

This showcase was designed to show that Intuit is more than just consumer and business accounting software (Quicken, Quickbooks and TurboTax).

Intuit’s software geeks have cooked up a variety of useful and practical technologies across a variety of Industries.

In India, farmers have a big problem. How to get the best price for the agriculture goods they produce, at the local market. It’s a brutal war of bidding, negotiation and price battles. Intuit, yep the company that makes Quickbooks has entered India to help Indian farmers make a fair price for their products.

This service, Fasal, connects buyers and sellers and levels the playing field for all. You can read more about it here.

Fasal - Intuit Indian Marketplace

Lindsey Grossman who leads Intuit’s Public Policy chatted with me about this initiative in this video here or below.

If you’re not an Indian farmer, guess what – what Intuit’s learning in India is most likely applicable to other scenarios as well. Stay tuned.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

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