Xero is aggressively aiming to replace Intuit Quickbooks as the default accounting software of choice for small businesses. Xero is an online service helping small businesses manage their money. They recently announced the purchase of WorkflowMax, a full practice management suite that enables accountants to handle everything from leads and jobs to invoicing and time tracking.
On one hand Xero will aggressively target small business owners. On the other hand Xero will go after the trusted advisor of small business owners – accountants.
Their press release reads:
“With the addition of WorkFlowMax to Xero’s offering, I now use one online solution to service my clients and manage my entire practice. I’m saving time, money and have doubled my business,” said Nick Bird, CPA, Xero Advisor and Owner of Lucid Books. “In the accounting world, if you’re not taking advantage of the latest online services you’re leaving business on the table.”
Intuit does not have to “fear” Xero, just yet, but it must keep on its toes to bolster Quickbooks and expand Quickbooks online.
Latest posts by Ramon Ray (see all)
- The Experience: Dell Showcases the Power of Technology at SXSW 2017 - March 28, 2017
- Accounting Gets Artificial Intelligence: Xero’s New Service - March 16, 2017
- 4 Tips for Staying Safe on a Public Computer - January 20, 2017