Xero Wants To Help Accountants In Acquisition Of WorkflowMax: Quickbooks In Its Crosshairs

Xero is aggressively aiming to replace Intuit Quickbooks as the default accounting software of choice for small businesses. Xero is an online service helping small businesses manage their money. They recently announced the purchase of WorkflowMax, a full practice management suite that enables accountants to handle everything from leads and jobs to invoicing and time tracking.

On one hand Xero will aggressively target small business owners. On the other hand Xero will go after the trusted advisor of small business owners – accountants.

Their press release reads:

“With the addition of WorkFlowMax to Xero’s offering, I now use one online solution to service my clients and manage my entire practice.  I’m saving time, money and have doubled my business,” said Nick Bird, CPA, Xero Advisor and Owner of Lucid Books. “In the accounting world, if you’re not taking advantage of the latest online services you’re leaving business on the table.”

Intuit does not have to “fear” Xero, just yet, but it must keep on its toes to bolster Quickbooks and expand Quickbooks online.

See my previous coverage of Xero here.

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook