Design Is So Important. Why Does Your Web Site, Business Card and Blog Look So Bad?

I, like you, attend a lot of networking events. Invariably I hand my business card to someone (which looks pretty good) and they hand me theirs. Often times the business card I receive looks good, but once in a while the business card I receive looks pretty bad. (I use VistaPrint for business cards and HP Magcloud for other things)

Listen. DESIGN (especially online, digital design) is critical and often time is the first thing that people see about you – they often don’t get to shake your hand first, but do check out your blog, Twitter page or other online profile.

  • Take the time and investment (in cash) to ensure you LOOK GOOD ONLINE.
  • Your Facebook page (have a great set of photos)
  • Your Twitter page (get rid of the default stuff and have a designer make a poppin’  one for you
  • Your Linkedn photo should look professionally done.
  • Your blog should look snappy – not a template like everyone else has but something more distinct.
  • Take the time to ensure your look good online and offline.

99designs polled 1,500 small business owners, start-ups, entrepreneurs and design decision-makers on graphic design and its importance to their business.

The results sent a clear message: small businesses really do care about design, and expect it to become increasingly important to their success in the years ahead.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

3 thoughts on “Design Is So Important. Why Does Your Web Site, Business Card and Blog Look So Bad?

  1. nicolemccullum

    Thanks for writing this article Ramon, I think its much needed.  I work with small businesses everyday to improve their online presence and most of them have no idea how much a professional website design is tied to their lead generation. Most are focus on getting more traffic to their website, when in fact if they simply improve their website they will see a higher conversions and generate more leads.

    Reply
      • nicolemccullum

         I say to them, if you want to GROW you’ve got to get serious about your marketing and that starts with projecting a professional image so that your organization can be taken seriously. Then I show them how businesses are increasing lead generation and sales through case studies and success stories.

        Reply

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