Digital Rights: This Pitch will Self-Destruct in Ten Minutes

In an age when controlling content is becoming increasingly more important, several services are making it easier. By using these services, you can retract or delete content as you choose, allowing you to set deadlines on material you post, as well as take back content that has changed. This is done using something called digital rights management, which was traditionally used to control copyrighted information.

“The ability to share content securely with customers, suppliers and partners is critical to many mission-critical business processes,” said Melissa Webster, program vice president at IDC for content and digital media technologies. “Simple file transfer just isn’t enough — customers need to be able to apply policies to the content to protect it as it travels outside the organization, and expire the content or revoke access as necessary to protect their intellectual property. And they need a solution that not only protects but also reliably delivers all types of content — including rich media and video.”

Rimage, a leader in online publishing, illustrated its solution, Rimage Signal Online Publishing, at the recent National Association of Broadcasters conference in Las Vegas. But the company stresses its solution isn’t merely for entertainment companies and broadcasters. Digital rights management is especially useful for businesses dealing with sensitive information.

“On the corporate communications side, Signal is perfect for board communications, mergers and acquisitions, meetings under NDA, or anything that requires sensitivity or control,” Rimage president and CEO Sherman Black said. “Signal ensures that anything transmitted in a business setting stays with intended recipients and is the most current and relevant version.”

Is it time for your small business to start using digital rights management? Here are a few ways digital rights can help your business take more control of your content.

  • Sensitive data transmission: Upon implementation, your businesses can install the software on all PCs that will be using it. Content creators will use a publishing panel to provide content to co-workers within the organization, with the content being transmitted via a secure connection.
  • Share videos: Content management isn’t only limited to documents. And you won’t be limited to simply controlling when content is transmitted. In the case of Rimage’s software, you can control the order in which your content is viewed. As Rimage explains it, you can require a viewer to first read a document, then watch a video, and only then be able to view a slideshow. This can help take presentations out of the board room and onto the computer screen.
  • Delete content whenever you want: You’ve pushed a video out for viewing by everyone involved in your project, but you don’t want that video to linger out there indefinitely. Digital rights management will allow you to delete it to protect your copyright or even replace it with new content.

Since digital rights management software can also apply to mobile devices like tablets and smartphones, this type of software will likely only become more popular in the coming years. Services like Rimage Signal Online Publishing can help make the process easy for small businesses to implement.

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About Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.