Email on Nitro-Boosters: Email Providers Provide More Tools Than Ever

Did you know that your simple, “Welcome to my awesome company” email is opened and read 4 times more and has at least 5 times higher CTR (Click through Rate) and an incredible 8 times more revenue per email than typical promotional emails?

Email Marketing Reports points to a recent study by Experian CheetahMail that revealed these numbers. Tafford.com – a scrubs and uniforms retailer from Montgomery, USA — admits that post-purchase emails (like surveys) deliver 20% more revenue per email from than their regular emails.

Transactional emails are sent to the users’ inbox after the users take an action on a website such as confirmation of a user signing up for a newsletter, a “thank you” email after a purchase, a reminder for subscription renewal, etc. As EmailStatsCenter points out, a whopping 75% of customers open and read transactional emails more frequently than usual emails. Further, at least 57% of consumers view promotional messages in transactional emails positively (as long as messages are relevant), according to a Marketing Sherpa Ecommerce Benchmark Guide.

Emails are mainstream breadwinners. Here are a few updates from leading email providers that can benefit small businesses:

Mailchimp’s transactional emails & Twitter features

Mailchimp  introduced transactional emails in Feb 2011 which was found to be limiting. As a result, Mailchimp launched Mandrill, which is a one-to-one transactional email engine. There are simple WordPress and Joomla Pluginsfor non-techy users and, of course, there’s a Mandrill API (along with support documentation) for tech heads.

Mailchimp also has brand new email templates that you can now use for your campaigns. It also allows you to add separate twitter accounts to different lists .Tweet Trends, another MailChimp feature, is particularly intriguing for businesses since it gives you insights about those you follow. Ben, on a Mailchimp Blog post,  says it best:

You’d know what kind of company you are in

and

“Read what they read. Shop where they shop. With Tweet Trends, you can follow who they follow.”

Vertical Response new templates and social share made easy 

Vertical Response boasts of 700+ email templates for you to start with without ever hanging to tamper with code. Also featuring are mobile-ready templates, campaign-building wizards, and other tools.

Almost anyone can start campaigns and fire off emails to their subscribers, thanks to these templates that are well-design and easy-to-use. Vertical Response also makes it easy for you to go social with Social Share options. Allow your your network share your content — that’s inbound marketing at it’s best.

iContact’s LinkedIn Integration and Social Media leverage options

iContact recently launched LinkedIn Integration. With 120 million active professionals on LinkedIn, that update only makes sense. You can now post updates to your Linked In Groups, track your posts’ responses, and much more.

iContact now provides you with  “Email to Social” options — a nifty feature that lets your network share, retweet, and like your email content too. Of course, you also have direct Facebook and Twitter integration to choose from. Needless to say, “Social Signup forms” give you more ways to grow your email list.

Let the power of transactional emails work for you. Optimize your subject lines, email copy, ask your users for feedback, keep the communication clear, go social, and get a lot more bang from your email with transactional emails.

How is your email marketing working for you? Please share your experiences here. We’d love to hear from you.

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About Ashwin Satyanarayana

Ashwin Satyanarayana is a content strategist and a technology aficionado who blogs at Groovywebtools. He is also a freelance blogger, Social media consultant, and an entrepreneur. He owns an Internet Marketing company called Fetchprofits .When he isn't writing, which is rarely the case, he is traveling the world.

  • Linda Albert

    The best thing about these  MailChimp email newsletter templates is that
    once you choose your template in MailChimp, you can edit the content.
     

    Email Templates

    • http://twitter.com/fetchprofits Ashwin Satyanarayana

      That’s right. Mailchimp has many nifty features you can use. I also like the RSS-to-email feature where an email automatically pulls the latest blog content and sends it out to subscribers.