Groupon has had an interesting rise. Some merchants hate it, some merchants love it and some merchants don’t know what to think. At SXSW there was an informative presentation on why Groupon and other group deal sites were bad for business (I covered it here) but that could be changing.
Groupon is no longer just going after a quick deal that it wants its merchants to do, but instead is now creating tools to help them gain INTELLIGENCE about their deals to sell better – such as the Merchant Center dashboard.
With this tool the merchant (that’s YOU) can see how many Groupon deals were sold and how much money was made. You can quickly see customer feedback, the average bill size and more.
Selling is EASY but profitably selling is a bit more challenging.
Congrats Groupon – lookin’ good.
Three other tools include:
Groupon Scheduler: an online scheduling application that allows appointment-based businesses to accept online bookings via the Groupon sales process or through their own company’s website. (www.groupon.com/scheduler):
Groupon Rewards: a simple and easy-to-use rewards program designed for merchants to help stimulate repeat business and customer loyalty without the hassles of check-ins, extra apps, key fobs or punch cards. Consumers automatically earn Rewards just by using any major credit card saved in their Groupon profile when they eat, shop and explore their favorite local spots. Rewards works seamlessly through merchants’ existing payment systems and eliminates the need for expensive technology investments. (http://www.groupon.com/
Groupon Now!: Real-time, location-based offers designed for consumers to immediately redeem at the best places to eat, indulge, shop and have fun around town. Merchants have the flexibility to start and stop Groupon Now! deals through a personalized dashboard, giving them the power to manage the flow of customers coming into their businesses in real-time and the ability to analyze the return on their investment to help shape future promotional efforts.
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