Experts seem to consistently agree–mobile is the future of advertising. Consumers are viewing advertisements and other marketing messages via smartphones and tablets, with Google leading the way users find information. When consumers pick up a phone and ask it a question instead of looking it up online, we know our world has changed.
It’s important the business world change with it. Thankfully, several software solutions can now help connect your small business with smartphones and tablets all over the country. According to a recent report from the IAB Mobile Marketing Center of Excellence, 70% of respondents revealed mobile ads are welcome. In fact, more than half of respondents said they prefer the ads because they make shopping easier.
Phones aren’t the only mobile devices rearranging the way marketers look at advertising. According to mobile advertising firm Millennial Media, 20% of ad impressions in the first quarter of the year were from tablets. The Apple iPad, Samsung Galaxy Tab, and Kindle Fire have changed the way people are surfing the ‘net, according to the company.
“Tablets and other non-phone connected devices have established a clear role in the growing mobile ecosystem,” said Millennial Media’s Jamie Fellows. “The substantial quarterly growth of impressions in this category is tied to both increased usage and adoption, and we expect this trend to continue in the foreseeable future.”
For the small business, though, venturing into the world of mobile advertising can be daunting. Those accustomed to traditional advertising may not be sure how to proceed with creating and launching a mobile campaign. Luckily, there are several businesses able to do the work for you. If your small business is considering targeting mobile devices with your next campaign, here are a few companies that can help.
- Web.com–Web.com’s SmartCalls tailors your campaign to your individual business needs. Specializing in helping small businesses with technology-based marketing efforts, Web.com develops and deploys mobile-targeted ad campaigns that compel consumers to click through to your website using its Google AdWords-based service. “With growing momentum in mobile, we are focused on helping small businesses connect with customers on their smartphones, where a Google search is often the gateway to interaction,” said David Brown, chairman and chief executive officer of Web.com. “A SmartCalls campaign can help drive qualified leads by instantly introducing a potential customer to a business’s products and services in a mobile-enhanced way, even if the business doesn’t have a separate mobile website.”
- EZ Texting–If your campaign is centered around text messages, EZ Texting provides an easy portal through which to post your messages. You simply input your database of contacts into the software and send your messages. Your account will include options that allow your customers to text to place votes or text for contest entries. EZ Texting’s customers include Domino’s Pizza and Pepsi.
- Go Live! Mobile–Interestingly, this is the service used by Pepsi’s main competitor, Coca-Cola. Go Live! Mobile specializes in providing a conduit for businesses that charge for apps, providing content delivery, billing, and marketing through its service. Through its service Concierge, Go Live! Mobile offers text message marketing services and even text message billing.
Since the above services come with free trials, you’re free to check them out and see if one will work for your business’s mobile marketing needs.
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