Podcasting: Perils and Power

So catching up on your small business article reading might be daunting at times, just because you’d rather spend time doing than surfing on the Internet looking for the next big idea. Say no more, because if you haven’t thought about podcasts – generally short and informative radio-like broadcasts – then this might be a golden opportunity for you and your business. Not only should you consider listening to small business podcasts, of which there are hundreds out there to choose from, but you might consider too creating your own podcast for distribution.

Since podcasts are downloadable and can be listened to through a computer or on a mobile device (iPod or similar), you’re not stuck with your focus on a single article; you can play it in the background while you do other things. The beauty of a podcast lies not just in the content it presents, but in its portability and convenience.

Here are a few of the more interesting small-business-related podcasts out there. A good place to start is the iTunes store; in the “Search Store” field type “Small Business Podcasts.” You’ll get many to choose from.

  • Smallbiz Brain. (Also in iTunes.) Hosted by David Wolf, this show focuses almost entirely on having small business experts as guests on the show. Most focus on big-picture ideas, but overall the ‘casts are interesting. I would particularly suggest “Is cash flow management a distraction for you?” and “Disciplined Dreaming.”
  • Work Awesome Podcast. (Also in iTunes.) The podcasts available on this site are older (last published in September of 2011), but most are very pertinent to you and inspiration for your business. The last one posted, “Uncertainty,” is an interesting primer on getting over things that might hold you back.
  • Entrepreneur People. (No iTunes access.) This one is packed with experienced entrepreneurs and too many business types to list here (check the site to see the list).
  • Small Business, Big Marketing. (Also in iTunes.) This is one of the more “colorful” podcasts out there. It is the top marketing podcast in Australia, but don’t let that affect your judgment if you don’t live there; marketing is basically an out-of-the-box thinking style, and this podcast fits that bill well.

If you’re interested in creating your own podcasts and want to learn more, my favorite read remains Podcasting for Dummies. Published seven years ago, it’s not reflective of current technologies but the gist of it remains: how to think about podcasts and make them work for you.

When thinking of content, the article Small Business Podcasting Sadly Underutilized will give you an excellent starting-off point to jump from, including ideas for your podcast and tools. Personally, all you really need is a USB microphone and a free audio production program like Audacity.

If your eye is on producing your podcast for iTunes, they have an excellent resource to check into.

There are undoubtedly many more resources out there, but these should get you started on the right track.

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Michael Eckenfels

Michael is a writer and instructional designer, having worked in both fields for over a decade. He has had extensive corporate and freelance experience with a variety of business fields, including oil and gas, finance, health care, entertainment, and computer software. Michael is also an actor, having been in a wide variety of stage, series, and films over the last three years.

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