Print Technology and Color: The Sidekicks that Boost Your Business

George Alonso - Director of Marketing, Inkjet Business Printing, HP

George Alonso, Director of Marketing, Inkjet Business Printing, HP, writes about the importance of taking advantage of all of the tools small businesses have at their disposal during these tough economic times to become more productive and save costs.  This includes looking at print technology, an area where more and more small businesses are making small investments to save big on marketing and operational costs.  We hope you enjoy his article.

 

 

 

Print Technology and Color: The Sidekicks that Boost Your Business

 

Small businesses are recovering from a slow economy quicker than larger companies. In fact, a recent ADP National Employment Report (1) shows that small businesses across the U.S. employed 2.6% more people in March 2012 than when the economic recovery began in July 2009. This contrasts with companies of 500 or more employees that currently employ 0.2% less people in the same time frame. These results were consistent with the findings from the Intuit Small Business Employment Index and the Bureau of Labor Statistics’ measure of U.S. non-farm employment.

As the economy continues to rebound, it is important for small businesses to increase their competitiveness by taking advantage of all the tools that they have at their disposal. These tools can range from the most cost efficient internet to using the best PCs and laptops to upgrading your print technology.

Investing in the latest print technology can not only increase productivity, but reduce costs and conserve resources. What might surprise you is that the ability to print from virtually anywhere in high quality color is now more affordable, faster, dynamic, and can ultimately help you stand out from the crowd in ways you may not have considered before, improving your customer relations and your bottom line.

Always Connected

When you’re always-on and need to print on the road, best-in-class hardware and mobile technologies give you access to be able to work efficiently. The first thing that any “road warrior” needs to go alongside its print technology are lightweight and versatile notebooks. HP recently unveiled its newest additions to its Ultrabook portfolio, which are HP’s thinnest and lightest notebooks to date. These notebooks go perfectly with new HP’s new mobile all-in-one printer – a small, portable device delivering high quality color output and making it possible to print at the pace of your business wherever business takes place.

Whether on the job site, in the car, on the plane, or at a trade show, HP’s latest technologies give you the power to print a contract, boarding pass, color presentation, or marketing materials instantly and all at the tip of your fingers while staying ahead of competitors.

As small businesses become more mobile, cloud-supported apps such as HP ePrint become even more important. These apps allow businesses to print from smartphones, tablets and other web-connected devices, to an HP ePrint-supported printer in your office or sponsored public print locations. Using web-connected printers and print apps can steadily improve your speed of business.

Making an Impression with Color

Color can help small businesses in their daily affairs, including helping out with invoice turnaround, make marketing collateral pop, enhance business documents, and more. In fact, did you know that using color in your business materials can result in an increase of up to 69% of customers understanding the message you are communicating better than if they were in black and white? (2) While many entrepreneurs and small businesses are looking to take advantage of market opportunities, many are not considering how simple elements like color can communicate complex ideas and have a significant and multi-faceted impact on their business. For example, using color on invoices can accelerate customer payment response time by up to 30%. (3)

Here’s another idea to breathe color into everything you do. What if your small business appointed a “color concierge”? You don’t need a degree in color to be an inspiration to your officemates and encourage the use of color to communicate new ideas, spice up the office space, and ensure your business is making the greatest impact possible. Color concierges might suggest a color addition to a mailer or incorporate color accents into an important marketing campaign. To help with this, HP has created a color tool inspired by participants in an innovative project at TEDActive 2012 and featuring examples of how color inspires, can be used more effectively, and what it can help your business achieve.

To learn more about how today’s lasted print technology has helped out small businesses please click here.

 

 (1)  ADP National Employment Report Study which includes businesses with up to 49 employees.
(2)  HP Color Effectiveness Study Conducted in the US by Infotrends, September, 2011.
(3)  The Value of Color In Transactional Statements, DST Output, Inc. 2004.
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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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