As you’re looking for ways to increase the sales rate of your online advertising keep in mind that repetition matters. You’re browsing Small Business Trends and you see an advertisement for a Dell XPS 13. You then go visit our friends at OPEN Froum and see another advertisement for the Dell XPS 13. If you’re in the market to buy a notebook, seeing this advertisement a second time, 3rd and more times is going to boost your chances of buying the notebook or at least clicking the advertisement for more information.
This is call retargetting.
Lot’s of companies offer this and Bizo recently launched their own “do it yourself” retargetting platform. Their press release reads:
Bizo Retargeting, Self-Service Edition also includes website audience reporting and analytics, which gives marketers visibility into the business demographic make-up of their web site audiences (e.g. company size, industry, job function and seniority) and a clear understanding of which audiences are converting. Armed with these insights, marketers can get a handle on whether their programs are driving the right audiences to their websites so they can optimize their program mix to set up even more impactful retargeting campaigns.
“Retargeting is a core nurturing strategy we employ in just about every display campaign we run for the more than 500 brands that we support,” said Chris Mann, the VP of product management of Bizo. “With our self-service solution, we’ve packaged up one of the highest-performing display ad tactics, business audience analytics and Bizo’s premium inventory and made this accessible to organizations of any size on a performance basis.”