Startups Are Offering Amazing Services? But Should You Be Their First Customer? A Look At Postwire

I just watched a video of the founders of Postwire showcasing their product at TechCrunch Disrupt.

Their product is a private Intranet allowing your business to share collateral such as media (all sorts of online media) and documents (video, images, presentations and more). Think of it as a mash up between Dropbox, Youtube, Pinterest and Flickr.

What I like about the service is that instead of sharing your content with the world, you can share that content with a limited group of people – like your client.

However, the bigger question that came to my mind was – Postwire (like so many companies) is a START UP. Imagine you upload many important client files and documents to the site for your clients. One day, say 3am on a Sunday morning something goes wrong and your CLIENT NEEDS THOSE FILES. What do you do? Your client is going to be pissed off and your going to be in HOT water.

Here’s what I suggest when you find great services that are backed by startups?

1. Have a backup plan

2. Let those you work with know that you are TRYING OUT a new service

3. Take some time to read up or do some background research on the new company and the founders. (co-founder Cliff Pollan is no spring chicken)

Guess what? Postwire is a product of Visible Gains whose customers include Constant Contact, Dell, Hubspot and others.

So what’s my point?

Use the great new and often free tools from these young companies – but do your due diligence.

avatar

About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

  • http://www.hware.com Brenda Horton

    Saw the video. Great idea! Thanks for sharing this Ramon!