Rating restaurants and other small businesses has become popular with mobile users. In fact, we covered Tello’s rating app last week. But Taap.it turns ratings into an interactive, social experience, encouraging users to share great businesses with their friends and acquaintances.
Now Taap.it is taking the social experience a step further by pivoting to an interactive journal format. The site will now offer rewards for reviews, such as a gift card for free coffee at Starbucks or a free burrito at Chipotle. These rewards will also provide a fun way for users to interact with friends.
“Instead of rating items on the go, you can also challenge your friends to guess what you’re taaping,” said Duy Huynh, CEO of Taap.it. “Say you’re going back to your hometown, and you’re going to a restaurant that you and your high school friends used to go to. You’ll taap a dish at that restaurant, and challenge all your high school friends to guess what it is. Whoever gets it right will receive either a reward from you (like, “I’ll buy you dinner if you guess it right”) or from Taap.it (like, a “$50 coupon at Best Buy”).”
In addition to challenging friends, Taap.It users can also use the Journal section of the app for a gaming-like experience. Questions will be posted to the Journal section that, when answered correctly, unlock the taap. Only one person can unlock a taap so the challenge is to answer the question correctly before anyone else. Once a user has successfully unlocked a taap, he or she will be rewarded ten points. These rewards can eventually be traded in for real prizes.
Taap.It sets itself apart from the crowded field of ratings apps by encouraging users to report not only where they are but what they are doing. This allows for an interesting collaboration between reviewing and social networking that also provides rewards. Because of this rewards system, small businesses stand to benefit because customers will develop a competitive drive that pushes them to post reviews. This means more feedback for you, as well as the great opportunity to get exposure for your brand.
As part of its service, small businesses will receive access to Taap.it’s eCommerce marketplace, an area where small businesses can set up storefronts to sell goods via mobile devices. Think of it as Craigslist for smartphones and tablets. According to Taap.it, this industry, called mCommerce, is a 31 billion-dollar industry that is growing each year.
Currently, much of the site’s database of businesses is centralized to New York City. However, users are adding new businesses all the time. By creating an account and adding your business to Taap.it’s system, you can help ensure your area is covered. Since Taap.It uses a user’s location to show what businesses are nearby, even if the app doesn’t have a presence in your city, you’ll be there when they start to arrive.