Video Is Becoming Essential: How To Get Your Piece of The Virtual Spotlight

With the advent of audio visual, broadcasting and internet technologies, broadcasting has become accessible to all. The various free online video sites such as YouTube and UStream are gaining popularity and stealing viewers away from television. According to a new survey done by Digitas, the top global integrated brand agency, 63% of U.S. adults have browsed through online content while watching TV.  An even more staggering statistic from the survey that cannot be ignored was that 51% of online video viewers, ages 18-44, say that if they watch a video online and it mentions a new product or brand, they would look that brand up.  The power of video is here and it’s time for you to embrace it.

As the relevance of online video broadcasting is growing among entrepreneurs, business owners, and professionals, more and more companies are introducing video broadcasting products in market. Recently, Qumu, a business video platform provider has launched Video Control Center Professional Edition, exclusively designed for corporations, universities and other educational institutions that seek simple rich media publishing and content management solution to educate, train employees, students, professionals and customers etc.

According to Tom Carpenter, Account manager, Grayling Connecting Point said, “Qumu VCC Professional Edition also allows you to manage videos easily, without worrying about what format the video is in when you upload it to the control center. Qumu transcodes everything so that the end user doesn’t have to do anything but upload the video and then push it right out to any pc, laptop or mobile device.”

VCC Professional Edition can publish content internally within an organization for departmental sharing, or can be uploaded to an Internet CDN for wider reach. It has been designed to help audio visual broadcast teams within an organization to develop, manage and publish live, on-demand, video. It has been developed to improve each phase of video production, content management, distribution, and experience.

Some other products in this category that will help you bring your video to the next level and are worth looking at include:

Convergent Digital signage network is a complete solution with interactive video that and can be used by users in both live and on-demand formats. It offers live programming and can be broadcasted to handle urgent and\or time-sensitive executive communications.  The Convergent digital signage network provides the infrastructure to deliver high quality, video-based training and corporate communication content right to the front lines and enables you to capture, edit and prepare video by integrating and helps you connect content owners, distributors and third parties and streamlines every facet of the content production pipeline.

Ignite Technologies offers software-based live streaming solution that enable you to deliver high-quality live events using your existing network. The company allows you to select between its two live streaming products (IgniteLIVE and Ignite CDS). IgniteLIVE has been designed for companies which prefer a clientless, live-only solution with a consumer-style user interface. Whereas Ignite CDS enables companies to have more granular network control over their live events and deeper LDAP or Active Directory integration. It offers video-on-demand and push delivery of content.

Kontiki Enterprise Video Platform offers live webcasting, VOD, multiple delivery options, easy integration capabilities, enterprise-grade security and analytics. Available as Software as a Service (SaaS) running in Kontiki’s cloud, Kontiki’s end-to-end Enterprise Video Platform (EVP) enhances video communication process by offering flexible viewing options with intutive UI, robust anlytic for continuous improvement of video initiatives, and low manitenance cost.

Regardless of what product you choose, just remember… Online video is visual and affordable!

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About Mandira Srivastava

Mandira Srivastava is based in Bangalore, India. Equipped with mass communication degree, she started her career as editor-coordinator at Vadamalia media. She is a professional writer with over 4 years of experience and specializes in article writing, article rewriting and custom content development for websites & blogs.