Video Testimonials: Profiting from Authentic Customer Feedback

It’s funny that the underlying ethos of marketing shifts as much backwards as technology progresses. In the era of Internet, social media, digital marketing, and SEO/SEM, it’s not so much about the reach that a business has to worry about; it’s more about the engagement.

The timeline for marketing first started with trade between two parties, which was based on trust. Later marketing found its way to customers through mass media. After a heady run of hit-and-miss (which is what mass media gives businesses, at the most), the core of marketing best practices are now back to win the trust of the customer through one-on-one marketing en masse.

A good way to evoke trust from your customers is to gather video testimonials. In the world of Internet marketing, scrupulous Internet marketers ruined the authenticity of a testimonial by making up random testimonials with computer-generated names – and that’s a bad pinch.  Video testimonials, to a large extent, remain authentic. First, it’s real people talking. Most video testimonials also come with customer information showing up. You can’t make up too many of these, can you?

How do you make video testimonials? What are some of the better ways to create video testimonials? Let’s take a look at some great options:

GetBravoIt’s, by far, one of the few robust business solutions for generating video testimonials for small business owners. Complete with a support system, knowledge base, and ever-evolving feature set, GetBravo makes it easy for you to collect video testimonials for your products, services, or your brand. With regular plans starting from just $49 per month, you can pick and choose your plan and get started immediately. You are not limited to video testimonials though. You may also create sales pitches, create webinars on the fly, receive feedback, launch social contests, create compelling video content that goes great with your blog, and much more.

SkypeAlmost everyone knows and probably uses Skype. Apart from computer-to-computer calling and communications, Skype also provides plenty of other services for small businesses. While screen sharing, video calls, and instant messaging are popular, Skype also lets business users connect with others in real-time and record conversations. You’ll of course need Skype for Business, editing software (If you’d like to keep it professional), and a Skype Recorder (Call Recorder for Mac and Pamela for Windows).

Final Cut and Adobe Premier: Record Videos, the Old-fashioned way

If you have the resources, you could choose to actually visit your customers in person and have them talk to a camera (a simple camcorder will do).  Using professional software like Final Cut Pro (For Mac) and Adobe Premier Pro CS6 (for all OS), you’ll be able to create professional, high-quality videos for user testimonials.

Plenty of small businesses already use great-looking, authentic, and professionally rendered video testimonials to give them that much-needed marketing boost by invoking trust in their customers.

Are you going to be next?

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Ashwin Satyanarayana is a content strategist and a technology aficionado who blogs at Groovywebtools. He is also a freelance blogger, Social media consultant, and an entrepreneur. He owns an Internet Marketing company called Fetchprofits .When he isn't writing, which is rarely the case, he is traveling the world.

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