You Have Only One Advertising Tool To Pick: Facebook or Email Marketing (Which One Do You Choose?)

Read my full article on Cox’s small business web site

Facebook and other social networks are great for engaging and keeping in touch, but nothing beats owning your data (such as customer lists) and being able to reach prospects or customers in their inbox with your personal and pertinent message.

While Facebook should be part of your marketing strategy, don’t forget the value of email marketing. Strong email marketing allows you to nurture prospects and build relationships with existing customers. So, a powerful marketing strategy needs to incorporate both email and social media marketing.

Read my full article on Cox’s small business web site

 

Read more great articles from Cox at these links:

Time Management, Patience , Be Your Own Publicist

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook