Facebook and other social networks are great for engaging and keeping in touch, but nothing beats owning your data (such as customer lists) and being able to reach prospects or customers in their inbox with your personal and pertinent message.
While Facebook should be part of your marketing strategy, don’t forget the value of email marketing. Strong email marketing allows you to nurture prospects and build relationships with existing customers. So, a powerful marketing strategy needs to incorporate both email and social media marketing.
Read more great articles from Cox at these links:
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