We’ve had QR codes, billboards, and Internet ad banners, but they were all limited to a short message. FYIcode, a new service that provides audio information for those on the go, seeks to build something that will bridge the gap that exists between a prospective customer and the information that he or she seeks.
It does this by allowing you to record a 60-second message attached to an identifier code or name that describes your business and current offers. Your prospects can pick up the phone, dial FYIcode’s number, say “Paul’s flower shop” (for example), and hear your recording. After the recording, the person can either say “1” or “2,” which gives them the option to either reach your establishment via the phone or get a text message with your mobile website, respectively.
Here’s how the system works in a video.
I actually called the number mentioned in the website, and received an answer after it rang once. It told me to either say “word” to say the name of the institution or establishment i’m seeking, or “number” to say a numerical code. I chose “word” even though I was just going to say a number, and it understood my input anyway. The number was “123456,” which is the test code for FYIcode. Shortly after I said the code, the default message for FYIcode appeared.
I’m not sure if it’s the poor peering I get from my telephone line or something wrong on behalf of FYIcode, but it sometimes misinterprets what I say. Sometimes, I also say gibberish words and end up with a result regardless. The system works fine, generally. Out of ten tries, nine of them responded perfectly to my input. I’d admit that the one time it didn’t respond, I said the numbers rather quickly. You’ll have to speak clearly and slowly so that the robot understands you.
For businesses seeking to have an FYIcode, the standard price is $49 a year, giving you everything described here. Overall, the service is very reliable and hasn’t caused any problems at the time of this review. Its interpretation system is slightly rudimentary, but customers will get where they want to go without much fuss.
Used correctly, the system can provide valuable information to your customers as well as promotions offered by your establishment. It certainly helps make your local marketing efforts more fluid and might entice more people to come on over.