A mobile strategy is not optional, it’s imperative. Smallbiztechnology.com’s very own Ramon Ray joins Jim Blasingame of smallbusinessadvocate.com to talk about the importance of developing a mobile strategy, including the debate about whether you need a mobile app or a mobile site.
Wondering what side of the debate they are joining? Well, being that many more people are accessing information via their smartphones and tablets while on the go versus a laptop or PC, the need to cater to these potential customers is a must. This means that you need to give these customers the opportunity to access your website and information on these mobile devices, and ensure that it’s relayed in the correct format for viewing.
Check out the radio interview below to hear just what these two small business guru’s think about this topic and suggestions they have for you to join in the mobile movement.